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Advertising’s great unknown: why audience intent matters more than identity

By The Permutive Team | August 17, 2020

DCN – Today’s publishers are leading the way when it comes to reimagining advertising in a world without third-party cookies. They started thinking about a future based on first-party data long before Google announced that it would discontinue support for third-party cookies. But now, publishers have an opportunity to reshape the industry for the better…

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Meet Adweek’s 2020 Young Influentials Who Are Shaping Media, Marketing and Tech

By The Permutive Team | August 14, 2020

AdWeek – We’re proud to share that our Co-founder and CEO, Joe Root has been named one of Adweek’s 2020 Young Influentials. Joe joins an outstanding group of individuals who are shaping the future of media, marketing and tech.

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How the FT prepared for a world without third-party cookies

By The Permutive Team | August 14, 2020

The Drum – Permutive won the ‘Best Sell Side Innovation’ category at The Drum Digital Advertising Awards 2020 for its collaboration with The Financial Times. Here, the team behind the entry reveal the challenges faced and strategies used to deliver this successful project.

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