Permutive raises $18.5M to help publishers target ads in new privacy landscape
Tech Crunch – Permutive is announcing that it has raised $18.5 million in Series B funding, as the London-based startup works to help online publishers make money in a changing privacy landscape.
Read MoreQ&A: Permutive, using first-party data to boost publisher revenues
“Privacy must be at the core of every company’s operations – and this new prioritization requires a reset from the way businesses have previously operated.” WNIP caught up with Aly Nurmohamed, General Manager at Permutive to find out how they’re helping publishers capitalize on the pivot to privacy.
Read MoreThe future of media is actually the future of audiences
WNIP – Nestlé is pivoting to an audience-first advertising strategy, a move that has seen it ramp up its use of first-party data and lessen its “heavy reliance” on third-party sources. Find out the three steps Nestlé are taking to make the change.
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