Advertising has an addressability problem; publishers can help
The answer to the OMP’s shortcomings and the need for addressability lies in publishers and direct-sold deals.
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As the OMP collapses, publishers are off-setting losses with direct-sold programmatic
Read MoreHow Gumtree uses first-party data to win new business
How Gumtree uses first-party data to drive direct deals and win new business
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