As the open marketplace collapses, direct sales offer publishers a lifeline
As the OMP collapses, publishers are off-setting losses with direct-sold programmatic
Read MoreHow Gumtree uses first-party data to win new business
How Gumtree uses first-party data to drive direct deals and win new business
Read MoreHow publishers leverage first-party data to drive direct advertising sales and improve campaign performance
Past events & webinars How publishers leverage first-party data to drive direct advertising sales and improve campaign performance Meet the hosts Chloe Grutchfield GM, Publishers, Permutive Kate Barry Chief Revenue Officer, Mumsnet Victoria Trevillion Head of AdTech, Gumtree Gumtree and Mumsnet discuss solving for declining addressability and users opting out to drive revenue and performance.…
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