- Press
- Cohorts
- Publishers
Capitalising on cohorts – looking ahead
Learn about the importance of direct relationships and the role of cohorts in maximizing addressability while reducing environmental impact in this article by Permutive’s Senior Customer Success Manager, Monica Rodil.
Written by
The Permutive Team
As regulations tighten and third-party cookies disappear, advertisers and publishers face growing challenges in delivering addressable ads. Programmatic advertising has become inefficient and unsustainable, with wasted spend and shrinking reach. Cohorts – audience groups built from on-site behaviours – offer a privacy-first, sustainable solution that opens up 100% of a publisher’s audience to advertisers. By enabling direct relationships and reducing reliance on intermediaries, cohorts not only restore revenue and reach but also help lower the environmental impact of digital advertising. Read more in the article on MarTech Cube here.
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