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Impacts of Apple’s latest privacy update thwarting ‘link decoration’

Digiday – In the long term, for publishers making use of their first-party data, it’s an opportunity for them to take back more control of CPM prices and encourage advertisers to buy against that data.

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Digiday – In the long term, for publishers making use of their first-party data, it’s an opportunity for them to take back more control of CPM prices and encourage advertisers to buy against that data.

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