- Upcoming events & webinars
- Data Collaboration
- Direct-sold
- Generative AI
- Halo agents
- Publishers
Launch Event: Meet Permutive’s Halo agents – infinitely scale direct buying
Join Permutive’s CEO, Joe Root, and VP Product, Chloe Grutchfield, as they unveil Permutive’s Halo, the agentic suite that automates, predicts, and scales outcomes across publisher and advertiser data collaboration.
Written by
The Permutive Team
Date: November 12
Time: 10:00 EST | 15:00 GMT | 16:00 CET
Location: Virtual
The industry is at a crossroads. Traffic volume is no longer enough; success hinges on monetizing genuine audience engagement and driving provable ROI. The current ecosystem is too manual and too inefficient to deliver.
Enter Halo: Permutive’s new agentic suite, transforms data collaboration into a living, learning system. Built on our secure infrastructure, Halo is a suite of agents that continuously inform audience strategy and execute optimizations in real-time, all while keeping your first-party data safe.
What we’ll cover:
- The strategic need for agentic solutions and why AI that acts is the next imperative.
- How Halo automates audience discovery and activation for higher CPMs and fill rates.
- How to leverage predictive intelligence to optimize outcomes before campaigns launch.
- The roadmap for seamless adoption with your existing Permutive setup.
You may be interested in
The Outcomes Era is here: How publishers can win back the Open Internet
Learn MoreIntroducing Halo Agents
Learn MoreKeep going, there's more to uncover.
The Outcomes Era is here: How publishers can win back the Open Internet
Permutive CEO Joe Root announces the launch of Halo, a suite of sell-side AI agents, to help publishers build better ad products and compete with Walled Gardens on outcomes. This suite is designed to enable publishers to scale direct buying infinitely in the new era of advertising defined by AI and agentic buying protocols.
Launch Event: Meet Permutive’s Halo agents – infinitely scale direct buying
Join Permutive’s CEO, Joe Root, and VP Product, Chloe Grutchfield, as they unveil Permutive’s Halo, the agentic suite that automates, predicts, and scales outcomes across publisher and advertiser data collaboration.
Introducing Halo Agents
Halo, Permutive’s new agentic suite, is built to drive revenue growth by enabling – for the first time – direct buying to scale infinitely across publishers and campaigns
The Publisher’s Strategic Advantage (3/3)
Learn from Aline Zenses, Permutive’s MD of DACH, on why a powerful outcome-driven sales narrative is only as good as your team's ability to execute it. In this series, we’ve covered why publishers now hold the data advantage and how to package that data into an outcome-driven sales story.
The Publisher’s Strategic Advantage (2/3)
Learn from Aline Zenses, Permutive’s MD of DACH, on how the data advantage has shifted towards premium publishers, and why the critical next step is to translate that edge into a compelling sales narrative. Your first-party data isn't just for targeting; it's your most valuable product.
Navigating CTV: TelevisaUnivision’s addressability blueprint
Audience fragmentation is the top obstacle for maximizing CTV publisher revenue. Watch this on-demand webinar, “Navigating CTV,” to learn TelevisaUnivision’s successful blueprint. You’ll hear how they overcame fragmentation using a unified, privacy-safe ID to activate audiences at scale and unlock the full value of their premium video inventory.