• Blog
  • Publishers

Permutive earns top G2 rankings in Summer 2025 Report, including #1 Momentum Leader

Recognition across customer satisfaction, market momentum, and support highlights our dedication to enabling customer growth in the new era of data collaboration.

G2 Summer 2025 badges

At Permutive, we’re on a mission to help companies unlock the full value of their audience data in a privacy-first world without sacrificing incremental outcomes. By enabling media companies, brands and agencies to collaborate on 100% of addressable audiences – powered by premium publisher signals – we’re reimagining what’s possible in digital advertising.

We’re proud to be trusted by the majority of enterprise media companies to fuel their transformation. And we’re even prouder when the feedback from our users directly reflects the impact we’re making.

That’s why we’re excited to share that Permutive has earned six badges in the G2 Summer 2025 Report, based entirely on verified customer feedback on G2 – the world’s largest and most trusted software review website.

Here’s what we achieved:

  • Leader (DMP): Recognized as a Grid® Leader in the Data Management Platform category, based on high user satisfaction and market presence.
  • Momentum Leader (DMP) – and ranked #1: This top-tier badge reflects our strong momentum, placing us in the top 25% of all DMP products, thanks to consistent, positive feedback from our users.
  • High Performer – Enterprise: Acknowledged for exceptional customer satisfaction among enterprise companies, even with a more focused market presence.
  • High Performer – Small Business: Our platform’s flexibility and performance continue to resonate with smaller teams as well, earning high satisfaction ratings from SMB customers.
  • Best Support – Small Business: Our team earned the highest Quality of Support score in the category, reflecting our commitment to service and responsiveness at every scale.
  • Users Love Us: Awarded after receiving 20+ reviews with an average rating of 4+ stars, this badge speaks directly to the satisfaction and advocacy of our user community.

These awards matter to us because they come directly from the people who rely on our platform every day. We’re grateful for their trust and feedback – and we remain committed to building the future of data collaboration together.

Want to learn more about how Permutive can help your team drive incremental growth? Get in touch to see what’s possible.

In this article
    You may be interested in
    Other

    Beyond Transactions: How AI Has Reshaped Publisher Monetization

    Learn More
    Blog
    Addressability
    Agencies
    Agentic advertising
    AI
    Publishers

    Trends from this Fall’s Event Season

    Learn More

    Keep going, there's more to uncover.

    Beyond Transactions: How AI Has Reshaped Publisher Monetization

    Beyond Transactions: How AI Has Reshaped Publisher Monetization

    How publishers are using agentic to turn rich data into scalable, outcome-driven reach for their ad-buying clients.

    Learn more

    Trends from this Fall’s Event Season

    Over the past few weeks, the Permutive team has been busy attending, speaking, and hosting events. We've had a front-row seat to conversations on where the industry is headed and here is what we heard most often this fall event season.

    Learn more

    Permutive earns five G2 badges, including its first Easiest Admin

    Permutive has earned five badges in the G2 Fall 2026 Report, including our first-ever Easiest Admin badge alongside DMP Leader and Momentum Leader. Here's what our users said.

    Learn more

    Permutive Taps Former LiveRamp Exec David Rifkin to Help Agencies Navigate the Next Era of Addressability

    Programmatic pioneer to help ad buyers solve addressability and data challenges while improving campaign performance amid agentic adoption.

    Learn more

    Beet Retreat Berkshires Recap

    For three days last month, over one hundred senior media, agency, and ad-tech executives traded Zoom for upstate New York at Beet Retreat Berkshires. It has become one of the industry’s most closely watched off-the-record gatherings with a mix of fireside chats, curated panels, and roundtable breakouts. This year’s agenda was built around the idea of an “Outcome Economy” and brought together industry voices to debate how AI, commerce media, CTV, and identity are rebuilding the advertising ecosystem in real time. We were in attendance and led two sessions, so here are the themes that…

    Learn more