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The hidden flaw in your data collaboration strategy (and how to fix it)
Data collaboration is the accepted foundation for the next era of advertising. Across the industry, brands and publishers are investing in strategies to share data safely and drive performance. But a critical question remains: why are so many of these initiatives failing to deliver on their full potential? The answer often lies in a hidden,…
Learn moreThe Data Collaboration Summit
With addressability declining, the Open Internet is under strain. The opportunity has never been greater to collaborate directly with premium publishers and tap into the power of their audience signals and media.
Let’s meet at DMEXCO 2025!
Expand your data collaboration and achieve incremental outcomes. Meet the Permutive team and let’s reimagine advertising together.
Permutive and Ocado Ads launch unique audience targeting capabilities for publishers and advertisers to drive incremental outcomes
Future, Immediate, The Independent and News UK join as inaugural publication partners. Permutive, the data collaboration platform powering the advertising ecosystem, is excited to announce a new partnership with Ocado Ads, the Retail Media Network of the UK’s fastest growing retailer. The collaboration means that publishers can now securely enrich their first-party data with Ocado’s…
Permutive Data Collaboration Platform
Expand your data collaboration and achieve incremental outcomes with Permutive’s Data Collaboration Platform combining the capabilities of a DMP, a data clean room, and curation solutions.
Data-driven publishing: How The Independent maximizes audience insights with Permutive
Discover how The Independent leverages a data strategy powered by Permutive to transform audience understanding and boost advertising effectiveness.
Beyond the Buzz: Understanding how the next era of curation is reshaping advertising performance
Don’t be distracted by the debates. Curation is here to stay, and the next wave is all about harnessing its strategic advantage to improve outcomes and get ahead of the competition.
Mail Metro Media’s data advantage: How harnessing publisher signals drove 20% higher campaign performance with Permutive
The future of advertising has arrived – and it’s built on the power of first-party data, strategic publisher-advertiser collaboration, and AI-powered efficiency that delivers measurable impact.
How Sky is future-proofing its digital marketing strategy on the open web
In a fast-changing digital landscape where third-party cookies are fading and platforms are rethinking how advertisers can connect with audiences, Sky is leading with a bold, forward-thinking strategy.
Powering publisher growth through data unification: Insights from Immediate’s PRISM Strategy
Welcome to the next chapter in publisher transformation, where data unification powers growth, innovation, and advertiser value.
The Independent’s winning advertising strategy: Navigating targeting and data-driven growth
Welcome to the future of data-driven advertising, where publishers unlock unprecedented growth through intelligent targeting, strategic partnerships, and deep audience understanding.
Transcending signal loss: Insights from TelevisaUnivision’s data collaboration strategy
Welcome to the future of premium video advertising, where broadcasters thrive on intelligent data collaboration, outcome-based strategies, and meaningful viewer connections.
Data collaboration in action: How Permutive is maximizing outcomes for the entire advertising ecosystem
Are you looking for tangible solutions that drive scale, incremental performance, and privacy in today’s complex advertising landscape? Wondering how to find the signal in the noise around AI? It’s time to move beyond the hype and see real innovation in action. Get an inside look at our product roadmap and witness how we’re delivering…
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