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Permutive Taps Former LiveRamp Exec David Rifkin to Help Agencies Navigate the Next Era of Addressability

Programmatic pioneer to help ad buyers solve addressability and data challenges while improving campaign performance amid agentic adoption.

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Beet Retreat Berkshires Recap

For three days last month, over one hundred senior media, agency, and ad-tech executives traded Zoom for upstate New York at Beet Retreat Berkshires. It…

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Permutive & Genius

Driving cultural impact at scale: How advertisers are winning with Genius Verse and Permutive

Genius Verse is now powered by Permutive, turning fans’ real-time engagement with lyrics, artists and meaning into signals brands can act on, reaching them when it matters most.

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Permutive Appoints Data and Ad Tech Executive Genevieve Juillard to Board of Directors

Former Experian Marketing Services President will advise as company innovates advertising data collaboration and activation.

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G2 Summer 2026 badges

Permutive earns five G2 badges in the Summer 2026 Report, including DMP Leader and High Performer in Enterprise and Mid-Market

Permutive has earned five badges in the G2 Summer 2026 Report, including DMP Leader and High Performer across Enterprise and Mid-Market businesses. Here’s what our users said.

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