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- First-party data
Seven common pitfalls digital publishers face when shifting their focus to first-party data
AOP – Publishers don’t need a like-for-like replacement for third-party cookies; instead, it’s an opportunity for digital publishers to reassert their authority and control as the owners of a treasure trove of first-party audience data. But what could that future look like?
Written by
Robbert Van Der Pluijm
AOP – Publishers don’t need a like-for-like replacement for third-party cookies; instead, it’s an opportunity for digital publishers to reassert their authority and control as the owners of a treasure trove of first-party audience data. But what could that future look like?
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