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TransUnion and Permutive partner to expand addressable reach and improve advertising performance across the open internet
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How Stylist has been preparing for life without cookies
WNIP – The Stylist’s targetable inventory went from 45% of the users viewable in Google Analytics to 100% since using Permutive. Find out how The Stylist Group is getting more value out of their first-party data.
Make Possible Online Summit – Video Highlights from the London Edition
Publishers, agencies and advertisers can together make possible a better advertising ecosystem for all in a post-cookie world, as executives came together at a high-level seminar hosted by data management platform Permutive.
How agencies and publishers can build stronger relationships
In conversation with Justin Sous, VP and Head of Optimization & Innovation at Kepler Group On April 2nd, Permutive’s US-based customers were joined by Justin Sous, VP and Head of Optimization & Innovation at Kepler Group. Kepler provides advanced digital and database services to Fortune 500 clients. Its core services revolve around helping clients use…
The State of the Publisher Industry – March 2020
On the 26th March we hosted our first “virtual” publisher breakfast of the year for our EMEA customers. The inaugural session in a series where we aim to get the publishing industry to collaborate, learn and also hear from the agencies and advertisers that make up our ecosystem. Breakout sessions We asked all…
First-party data, scale and trust – the agency viewpoint
In conversation with Dave Carpenter, Head of Digital at Goodstuff Communications 2020 has been a year like no other for the advertising industry, a month ago all we could talk about was Google’s announcement to stop third-party cookies. News that shook the digital advertising industry. Since then we have been faced with a global pandemic…
Google Kills the Cookie, Leaving Digital Media Companies Craving a New Way Forward
Adweek – Google’s announcement is a wake-up call for ad tech’s buy-side, as such outfits will begin to feel the pain publishers have felt since the dawn of digital advertising
RIP third-party cookies: What Google’s ‘pivot to privacy’ means for publishers
WNIP – Google has confirmed plans to make third-party cookies obsolete within the next two years, with an aim to ‘build a more private web’
What’s new in adtech in December 2020
WNIP – No that’s not a typo! Here’s a different take on new year predictions including some views from Joe Root, Permutive Co-Founder and CEO.
Digital advertising trends in 2020: What do the experts predict?
Econsultancy – “The third-party cookie is crumbling and 2020 will see its death throes” Joe Root, Co-Founder and CEO, Permutive.
How Time Out is preparing for life after cookies
Digiday – Time Out’s addressable audience pool has increased fivefold since switching to Permutive. Find out how Time Out Group plc is getting more value out of their audience data.
The opportunity for publishers in 2020
It has been a year of massive change for digital advertising, but we see this change as a massive opportunity for the publishing industry. Recently we invited our customers including The Stylist Group, Dennis, News UK and BuzzFeed to join us in London and New York to discuss what lies ahead: Privacy, trust and…
ExchangeWire Predictions 2020: Privacy
ExchangeWire – Predictions for privacy in 2020 where our very own Joe Root discusses how publishers who change their business models can thrive in a world where first-party data is king.
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