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It’s Time To Rewrite The Rules For A Sustainable Advertising Ecosystem
Advertising Week 360 – The digital advertising industry has been operating at the expense of user privacy for too long.
Conversation Makes It Possible: Unlocking Empathy During COVID
Introducing the Permutive and BeOp Make Possible Bitesize series for Mental Health Awareness Month Two years ago, I was on a C-130 in Helmand Province, Afghanistan, sitting next to my best friend, First Lieutenant (now Captain) Josh Morgan. We were wrapping up a seven-month deployment, on our way to Kuwait with our Marine unit. We…
First-Party Data Offers Brands and Publishers a Compelling Consumer Snapshot
Ad Age – Why first-party data provides an incredibly rich and insightful view into a customer’s world.
The race is on for publishers and brands to leverage first-party data
Digital Content Next – Within the oncoming threats to data-driven marketing, there are opportunities for publishers and brands who have access to first-party data.
Take charge of your identity strategy
The digital advertising industry is grappling with a big question: How can we develop privacy-safe solutions that still allow publishers to monetize all of their data and advertisers to target their audiences and uncover relevant new audiences? To answer this, we commissioned Forrester Consulting to find out which path brands and publishers are taking…
Consumer Trust is the Future of Digital Advertising
State of Digital Publishing – To prevent further damage to consumer trust, and avoid churn, taking privacy and consumer data preferences seriously isn’t an option, it’s a necessity.
Relieving Data Deprecation and Identity Challenges
Privacy regulations and browser updates, focused on protecting user identity, will change how brands target, measure, and optimize marketing campaigns. These initiatives are leading to data deprecation, the reduction in consumer data available for use in data-driven marketing. Identity-based strategies are useful for authenticated, customer-first marketing, but they are not a cure-all approach for the…
Publishers view end of the cookie as an opportunity to work with brands
Campaign US – A study released by Forrester and ad tech platform Permutive found that 70% of brands are concerned that consumers will decline data sharing consent.
Identity is important but it’s not the cure-all solution
The push for consumer privacy is changing the advertising ecosystem. Every announcement and update creates another hurdle for publishers and advertisers. One of the most pressing concerns is around identity and whether using it for advertising is privacy compliant. Google recently shared that it will not build alternate identifiers to track individuals as they browse…
“People want scale, but no one knows what scale is”: Why the Guardian is focusing on quality, not volume
Publisher first-party data is a core component of privacy-safe digital advertising. It creates a clear path through the chaos that’s being created by regulators and browsers, not only in the short-term but for building solutions that are fit for the future too. The shift towards protecting user-privacy also offers a chance for publishers and brands…
Tackling the identity challenge: Why every publisher has 100% visibility on their audience
The days of tracking users across the internet are over. As the industry reacts to the impact of regulation and browser developments on identity solutions, there are few important questions that we need to ask ourselves to remain focused on privacy — and ensure those that hold valuable first-party data, remain the owners of that…
Digital ad targeting will return to its roots amid cookie demise
Marketing Dive – The future holds many new challenges for advertisers and publishers, and benefits too.
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