Turn insights into outcomes
Featured Content
TransUnion and Permutive partner to expand addressable reach and improve advertising performance across the open internet
Permutive delivers expanded TransUnion audience reach.
Learn more
Explainer: What Are Publisher Cohorts?
AdMonsters – First-party data can be made targetable as a cohort rather than one-to-one hyper-targeted marketing. But what exactly are Publisher Cohorts?
Why the great privacy reset will change advertising forever
Ad Age – A privacy reset is underway that will upend how data is used in digital advertising, and brands shouldn’t wait to take control of their data and their future.
Google’s delayed the death of cookies – don’t wait for it to solve your marketing problems
The Drum – Joe Root, chief executive and co-founder at Permutive, talks through Google’s cookies delay and the roadmap for marketers through this period.
How Publishers’ First-Party Data has a Positive Impact on Brand Metrics
PerformanceIN – Brands need to be proactive in testing ways to reach their consumers via publishers’ first-party data, those that do are reaping the benefits.
Publishers line up to prove the value of their first-party data
New Digital Age – Publishers will be the guardians of data on the open web via privacy-safe first-party audiences — that’s the theory — so we launched a contest for publishers to prove it.
How publishers are tackling data deprecation: Overheard at the Beeler.Tech + Permutive roundtable
Publishers face a kaleidoscope of identity solutions as the digital advertising industry reacts to privacy and browser changes — creating confusion about what will and won’t work once third-party cookies disappear. As debates rumble on, publishers, and brands, need to start working on a plan to future-proof their businesses. But what will be a priority,…
Clean rooms and second-party data deals: Five things we learned about brands’ and publishers’ data strategies
Collecting consented, first-party customer data is a challenge, but it’s also required to continue targeting and personalisation. It’s also just the first step. Publishers will also need to build strategies around first-party data, brands will need to build direct relationships to access those audiences, and both will need a way of transacting that keeps that…
Why the end of third-party cookies is good news for marketers
Ad Age – Key takeaways from Permutive’s Session at Ad Age Next: Retail.
“Amid the chaos, there are opportunities”: Insights for publishers on first-party data monetization strategies
What’s New in Publishing – 38% of publishers think that increasing privacy measures have created a new opportunity for monetizing their own first-party data.
Publishers’ first-party data has a positive impact on brand metrics
What’s New in Publishing – First-party data delivers 65% higher brand uplift for the Guardian; this was one of the headlines stats revealed at Permutive’s recent Make Possible event, The future of measurement in a world without third-party cookies.
Webinar: How publishers can reclaim their rightful place in the advertising contract
During our global customer summit, featured guest, Joanna O’Connell, VP, Principal Analyst at Forrester Research, detailed the practices that got the digital advertising industry to where it is today and offered insight into a future where continued data deprecation will shift the power towards publishers.
In The Wake Of Bidstream Identifiers, Publishers Will Become The Guardians Of Data
AdExchanger – While some scramble to protect the status quo, publishers are working hard to carve out their places in this new ecosystem.
The information you provide to us is used to contact you about our relevant content, products, and services. You may unsubscribe at any time Privacy Policy.