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TransUnion and Permutive partner to expand addressable reach and improve advertising performance across the open internet
Permutive delivers expanded TransUnion audience reach.
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How Gumtree is using first party data to replace cookies
Gumtree’s Head of Advertising Operations, Victoria Trevillion, talks about the publisher is focusing more on direct interactions with advertisers and agencies, moving away from reliance on open marketplaces and third-party revenue.
As the open marketplace fails, advertisers are turning to publishers to reach audiences
The OMP offered an automated and easy path for buyers and sellers looking to reach addressable markets at scale, but it’s now the source of more challenges for advertisers.
Permutive named a 2023 AdExchanger Awards finalist for Best Publisher First-Party Data Platform
Permutive and PMC are finalists for Best Publisher First-Party Data Platform at the 2023 AdExchanger Awards.
Advertising has an addressability problem; publishers can help
The answer to the OMP’s shortcomings and the need for addressability lies in publishers and direct-sold deals.
As the open marketplace collapses, direct sales offer publishers a lifeline
As the OMP collapses, publishers are off-setting losses with direct-sold programmatic
Are Big Tech’s privacy updates sending the Open Marketplace into freefall?
Publishers and advertisers can no longer rely on IDs to reach audiences and measure performance.
Open marketplace vs direct advertiser-publisher buying
As the open marketplace collapses marketers should consider alternative ways to reach audiences at scale.
Publishers strike back: Meta axes news sharing in Canada after controversial legislation passes senate floor
Meta’s failure to realise the power of news and premium publishers in an era of fake news and brand safety will see more budgets spent directly with publishers.
Permutive and Penske Media – Highly Commended at the Campaign Tech Awards
Permutive has been ‘highly commended’ alongside Penske Media for ‘Best Use of Data’ in the Campaign Tech Awards.
Why publishers see success in direct-sold programmatic
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
GDPR five years on: Comment from Husna Grimes, VP Global Privacy at Permutive
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
Why advertisers can’t reach 70% of their audiences
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
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