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Introducing Halo Agents
Halo, Permutive’s new agentic suite, is built to drive revenue growth by enabling – for the first time – direct buying to scale infinitely across publishers and campaigns
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Publisher transformation: Machine learning experts
This article explores what is required to operationalise modelling to scale data and increase audience reach.
Permutive & Penske Media Corporation win 2023 AdExchanger Awards for Best Publisher First-Party Data Platform
Permutive and PMC are finalists for Best Publisher First-Party Data Platform at the 2023 AdExchanger Awards.
How ReedPop drove up CTRs by 50% for its core gaming brands
ReedPop united audiences from its gaming brands and events’ respective fanbases with the help of Permutive, resulting in higher viewability, VCRs and CTRs for clients’ content.
Ad targeting in transition: A Q&A with Permutive’s CEO & Co-founder, Joe Root
This Spotlight episode of The Rebooting Show, featuring Joe Root, CEO of Permutive, covers the loss of ad targeting signals, direct-sold advertising, and the shift in publisher incentives to build trust vs. build traffic.
Publisher transformation: Next-gen data providers for audience targeting
This article focuses on three types of modelling that publishers and brands are exploring to scale data and increase audience reach.
Publisher direct deals: boosting sales revenue streams
Brands should capitalise on the data that publishers can provide, enabling marketers to target audiences in the most efficient way possible as the battle between privacy and scale continues.
ReedPop Engage, powered by Permutive, sees +50% rise in CTRs
In response to the demise of third-party cookies, ReedPop has developed a more robust first-party data-driven audience strategy to drive advertiser performance and develop new revenue streams.
In conversation with Chloe Grutchfield, VP of Products at Permutive
Ratecard Days #23
How to grow deal revenue with insights to extend brand reach
This article focuses on Permutive’s new product, Prospecting, which accelerates publishers’ direct deal pipeline.
How Gumtree is using first party data to replace cookies
Gumtree’s Head of Advertising Operations, Victoria Trevillion, talks about the publisher is focusing more on direct interactions with advertisers and agencies, moving away from reliance on open marketplaces and third-party revenue.
As the open marketplace fails, advertisers are turning to publishers to reach audiences
The OMP offered an automated and easy path for buyers and sellers looking to reach addressable markets at scale, but it’s now the source of more challenges for advertisers.
Permutive named a 2023 AdExchanger Awards finalist for Best Publisher First-Party Data Platform
Permutive and PMC are finalists for Best Publisher First-Party Data Platform at the 2023 AdExchanger Awards.
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