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Introducing Halo Agents
Halo, Permutive’s new agentic suite, is built to drive revenue growth by enabling – for the first time – direct buying to scale infinitely across publishers and campaigns
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How to scale advertiser first-party data in an increasingly challenging context
Given the challenging times facing the industry, advertisers must get their data strategies in order now to ensure they stay ahead of competitors.
Why advertisers can’t reach audiences through major media channels
Marketers are beginning to recognise that if they want to achieve addressability and efficiencies, they must work more directly with publishers.
Marketing the Marketers: Permutive’s Robbert van der Pluijm
Marketing the Marketers: Robbert van der Pluijm, Head of Marketing, Permutive
Three ways publishers can grow ad revenue in 2024
Tools and tactics that publishers can incorporate into their arsenal to drive success in 2024.
WEMASS reaches 100% of targetable audiences with Permutive
The Spanish digital advertising marketplace has significantly increased levels of quality and flexibility in its client offering.
New Research: Framing the changing roles of the open marketplace, direct-sold and paths to profits
Digiday and Permutive surveyed publishers to find out how OMP and direct-sold are impacting publisher revenue.
Clarín launches technology to revolutionise audience segmentation
Clarín launches Proyecto Audiencias to transform advertising in Argentina and Latin America.
Inspirational Woman: Chloe Grutchfield, VP of Products, Permutive
A Q&A with Chloe Grutchfield on her role at Permutive, a career in technology, and overcomning challenges along the way.
How Les Echos-Le Parisien doubled turnover with its first-party data strategy
Case Study: How French publisher Les Echos-Le Parisien Médias pivoted away from third-party cookies and raised the average ad campaign budget by 57%.
How Les Echos-Le Parisien doubled advertising revenue with first-party data
How Les Echos-Le Parisien doubled advertising revenue with first-party data.
How Les Echos-Le Parisien Group is Preparing for a World Without Cookies
Les Echos-Le Parisien Group’s cookie-free solution has driven improved metrics for both itself and its partners, and the company says it is already prepared for Google’s deadline.
In conversation: David Minkin, SVP of Digital Operations and Client Success at Dow Jones
As part of DCN’s Hot Topic series, Joe Root, CEO and Co-founder at Permutive, sat down with David Minkin, SVP of Digital Operations and Client Success at Dow Jones, to talk about how the publisher’s first-party data strategy has evolved.
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