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Featured Content
Introducing Halo Agents
Halo, Permutive’s new agentic suite, is built to drive revenue growth by enabling – for the first time – direct buying to scale infinitely across publishers and campaigns
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Reimagining programmatic: Driving open marketplace yield with publisher-driven curation
As signal deprecation drives down eCPMs and limits advertisers’ reach, publishers, advertisers, and agencies are urgently seeking new methods to sustain and enhance programmatic yield. This webinar delves into how curation is transforming digital advertising, enabling publishers to boost inventory value by leveraging their own signals. Using publisher signals-cohorts, contextual, and identity-publishers can reverse OMP…
Essential information following Google’s third-party cookie news
To help our customers, prospects, and partners interpret Google’s news that it will no longer remove third-party cookies, here is our perspective—based on our knowledge of our customers and market trends—plus some essential information to share with your organisations.
Cookie or not, nothing has changed. Don’t leave your destiny in the hands of Google
Google’s announcement that it’s no longer getting rid of third-party cookies risks creating a false sense of security for publishers and advertisers alike.
Permutive successfully completes the 2024 SOC 2 and SOC 3 audits
We’re thrilled to share that we have successfully completed the 2024 SOC 2 and SOC 3 audits. Permutive has always been a pioneer of privacy-forward advertising, and this achievement solidifies our commitment to meeting the highest security standards.
Advertising reimagined: Permutive’s CEO & Co-founder, Joe Root, on signal loss and data collaboration
Collaboration Reimagined: The future of data connectivity with Permutive
Join Chloe Grutchfield, VP of Product, and Andy Sharkey, Director, Product Management, at Permutive as they unveil groundbreaking publisher products. Discover how Permutive is revolutionising how publishers connect and collaborate on data, creating new opportunities for deeper insights and more effective targeting.
Four media companies on tackling signal loss with data collaboration
The Arena Group, Hearst, TelevisaUnivision, and The Washington Post share strategic insights on identity, clean rooms, and exceeding ad industry expectations.
Podcast: Meet Michael O’Grady, CFO, Permutive
Michael O’Grady’s finance strategic moment occurred in 2014 at higher-ed tech company Ellucian. Faced with transitioning from a traditional perpetual license model to a SaaS one, he identified the need for a unified approach across all business functions.
Permutive CEO chats data, genAI and Cannes
Permutive’s CEO is returning to Cannes with the goal of bringing people across the publisher ecosystem together, including retail media.
Ned Jones, Permutive’s Head of Advertiser Customer Success, named in PMW’s 2024 Powerlist
One judge reviewing Ned’s PMW 100 Powerlist entry said: “The results Ned has delivered for Sky are impressive and he’s clearly well respected by his peers.”
Revolutionising brand campaigns through data: Bauer Media’s innovative approach
Watch this insightful webinar about Bauer Media’s transformative data journey. We explore how Bauer Media uses Permutive’s patented technology to solve key challenges for their advertisers, the importance of using unique insights to build long-lasting client relationships, and providing transparent and detailed post-campaign performance. Don’t miss this opportunity to understand how data can transform your…
Permutive strengthens leadership team with the appointment of Jay Stevens as Chief Commercial Officer
This key appointment marks a significant step as Permutive reimagines advertising and expands its commercial activities across the buy side.
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