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The hidden flaw in your data collaboration strategy (and how to fix it)
Data collaboration is the accepted foundation for the next era of advertising. Across the industry, brands and publishers are investing in strategies to share data safely and drive performance. But a critical question remains: why are so many of these initiatives failing to deliver on their full potential? The answer often lies in a hidden,…
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Permutive announces strategic European hires
Pivotal hires for southern Europe and France at Permutive supercharge publishers’ ability to capitalise on the direct-sold opportunity.
Capitalising on cohorts – looking ahead
Learn about the importance of direct relationships and the role of cohorts in maximizing addressability and reducing environmental impact.
Inspirational Woman: Meet Elizabeth Brennan, General Manager of Advertising, Permutive
Get to know Elizabeth Brennan: With over a decade of experience in digital advertising, Elizabeth is a champion of women in business and a strong believer in the power of coaching.
Permutive’s evolution amidst shifting tides to direct-sold
Discussions from The Telegraph, The Guardian, Immediate Media, Future, and LEAD Consulting. Mx3’s Ashley Norris teases out the four key takeaways…
Solving the advertising reach crisis
As the industry moves closer to third-party deprecation, the critical opportunity for advertisers and publishers lies in direct partnerships and data collaboration.
Permutive named a finalist in the Digiday Awards Europe alongside Les Echos-Le Parisien for best adtech platform and best first-party data strategy
This year’s Digiday Awards Europe finalists centered on tech innovations, collaborations, and compelling narratives.
Shifting tides to direct-sold: The next evolution of Permutive
Highlights and insights from our premiere of the next evolution of Permutive.
How publishers can drive direct revenue in 2024
Permutive’s VP of Products, Chloe Grutchfield, takes a look at the key first-party data trends for 2024 especially in light of the sunsetting of third-party cookies this year.
How to scale advertiser first-party data in an increasingly challenging context
Given the challenging times facing the industry, advertisers must get their data strategies in order now to ensure they stay ahead of competitors.
Why advertisers can’t reach audiences through major media channels
Marketers are beginning to recognise that if they want to achieve addressability and efficiencies, they must work more directly with publishers.
Marketing the Marketers: Permutive’s Robbert van der Pluijm
Marketing the Marketers: Robbert van der Pluijm, Head of Marketing, Permutive
Three ways publishers can grow ad revenue in 2024
Tools and tactics that publishers can incorporate into their arsenal to drive success in 2024.
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