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The hidden flaw in your data collaboration strategy (and how to fix it)
Data collaboration is the accepted foundation for the next era of advertising. Across the industry, brands and publishers are investing in strategies to share data safely and drive performance. But a critical question remains: why are so many of these initiatives failing to deliver on their full potential? The answer often lies in a hidden,…
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Reimagining Advertising in 2025: Curation, Collaboration, and GenAI
The advertising landscape is evolving faster than ever, driven by privacy-first strategies, the deprecation of cookies, and increasing signal loss. As the industry transforms, a new approach is essential.
Navigating the future of data: Strategies for publishers and advertisers in a cookie-free world
Watch this webinar on-demand to join Elizabeth Brennan, GM Advertising at Permutive, as she hosts highlights from a dynamic panel discussion at the recent Permutive Programmatic Summit, with experts from OMD, Carat, PubMatic, and Index Exchange. Explore how publishers and advertisers are adapting to signal loss, leveraging curation, and driving innovation with first-party data. Discover…
Introducing Permutive Optimization: Transforming campaign performance through AI-powered insights
We’re excited to announce the launch of Permutive Optimization, a groundbreaking solution designed to revolutionize how publishers optimize their campaign performance through intelligent audience targeting. The challenge: Fragmented data and time-consuming analysis Publishers face significant challenges in managing and optimizing digital advertising campaigns. The sales and delivery processes often involve multiple teams working across different…
Driving non-endemic revenue: 10 minutes with Apartment Therapy Media
In this 10-minute Q&A session, Jeff Olson, SVP of Revenue Operations at Apartment Therapy Media, shares how the publisher has strategically grown its non-endemic revenue.
Permutive’s Programmatic Summit: Opening introduction by CEO & Co-founder Joe Root
Explore Permutive’s vision for the future of programmatic advertising, led by the power of curated publisher signals. Discover how this transformative approach is setting the stage for a new era of growth and innovation in programmatic. Enjoying this content? Stay ahead with our newsletter which is full of curated insights and expert takes, all delivered…
Curation Reimagined: The new revenue channel, powered by Publisher Signals
In this session, Chloe Grutchfield, VP of Product at Permutive, reveals how publisher signals transform the programmatic landscape, offering unprecedented opportunities for maximising yield. Attendees will discover how these powerful signals outperform legacy solutions by providing superior scalability, performance, and ease of integration across platforms. Enjoying this content? Stay ahead with our newsletter which is…
Maximising yield with publisher signals: Interview with the New York Post
In this insightful session, Chao Liao, Commercial Strategy & Revenue Operations Lead at Permutive, and Amanda Gomez, SVP of Revenue Operations at the New York Post, share actionable strategies for leveraging publisher signals to unlock greater value in premium programmatic advertising. Enjoying this content? Stay ahead with our newsletter which is full of curated insights…
The power of publisher signals: The buy-side perspective
As third-party signal loss and privacy regulations reshaped the advertising landscape, advertisers faced increasing challenges in maintaining measurable campaign results. This panel explores how publisher signals and curated audiences emerged as the new currency within the advertising ecosystem, offering a powerful solution to fill the data gap left by diminishing third-party sources. Industry leaders discuss…
How The Arena Group tackles programmatic challenges with Permutive
In this interview, Brendan Cleary, Head of Programmatic Sales at The Arena Group, shares how his team navigated key challenges in the programmatic PMP space throughout the year.
Driving non-endemic revenue: 10 minutes with Chegg, Inc.
In this 10-minute Q&A session, we speak to Linda Chen, Director of Ad Strategy & Ops, Chegg, Inc., about how the publisher has approached growing non-endemic revenue.
Sky’s cookieless revolution: Redefining media buying in partnership with Permutive
Read the award-winning campaign in which Sky transformed its advertising approach by leveraging the cutting-edge capabilities of Permutive’s patented technology.
Permutive and Index Exchange expand partnership to unlock premium publisher audiences through first-party data curation
Permutive has partnered with Index Exchange to maximize opportunities for advertisers to buy premium publisher inventory at scale.
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