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Introducing Halo Agents
Halo, Permutive’s new agentic suite, is built to drive revenue growth by enabling – for the first time – direct buying to scale infinitely across publishers and campaigns
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Hello First-Party Data Strategy
Digital Trends was a lot like most publishers. Unable to fully activate against audience data because of limitations around third-party cookies in Safari and Firefox, the team knew they were leaving a lot of money on the table. After phases of research and planning, they decided to switch to edge DMP, Permutive. Find out the…
Permutive: Driving Revenue With Publisher Data – A Conversation With News UK
Michelle Myers, Chief Revenue Officer at Wright’s Media caught up with the team at News UK to find out how they’re driving revenue with publisher data. On this panel, Michelle is joined by Dan Gilbert, Director of Data at News UK; Bedir Aydemir, Head of Audience and Data at News UK and Aarti Suri, Senior…
67% consumers likely to engage with ads on trusted publisher sites: Contextual advertising promises better revenue and control
WNIP – Content consumption has doubled during the pandemic. It is up from 3 hours 17 minutes per day, to 6 hours 59 minutes, according to a new report by media measurement company DoubleVerify. What does this mean for contextual targeting and the quality of content?
Publishers must help banish a “bygone era” of metrics and measurements
Brands are increasingly innovating to assuage the effect the demise of third-party cookies will have on their advertising and commercial activities, according to OMD’s Femi Taiwo. He believes most major brands have a “plan of sorts”, with many using the early months of the Coronavirus pandemic “as a window of opportunity to get their houses…
First-Party Data Gets a Second Look
AdMonsters – “The challenge with the way identity has been used for advertising over the last decade is that it doesn’t respect user privacy or provide any visibility into what happens to that data.” AdMonsters caught up with Aphrodite Brinsmead, from Permutive’s Product Marketing Team, to dive deeper into Permutive’s views on identity and what’s…
Make Possible Bitesize: A new podcast by Permutive
Introducing Make Possible Bitesize, a new weekly podcast brought to you by Permutive, championing change in publishing, advertising and beyond. Each episode, we will ask an inspiring guest 3 questions about their careers, their lives, and how they’re making change possible, all in under 10 minutes. On our inaugural show, Kristy Schafer, VP Americas, Permutive…
IDFA – the next third-party ID to fall
Apple’s user privacy crusade is once again shaking up the ad ecosystem – this time, in-app. A quick recap of IDFA… IDFA (ID For Advertising), Apple’s proprietary advertising identifier, performs a similar function in-app that third-party cookies do in-browser. Tied semi-permanently to user devices, IDFA has facilitated in-app user targeting and data attribution for eight…
A history of IDFA – Apple’s privacy U-turn
Apple’s recent announcement of changes to IDFA, its proprietary user identifier, signals a significant step change in the company’s approach to in-app user privacy by giving the user the upper hand for the first time. Not only that, the change is representative of a trend and a general change in attitude that we’re seeing in…
Putting privacy first: addressing the identity crisis
There is a growing consensus within the advertising industry that the demise of third-party cookie tracking is an opportunity. Advertisers, agencies, publishers and analysts are all in favour of a fairer internet – as our Make Possible series of events shows. But we also acknowledge that there are still steps to take, and that…
Advertising’s great unknown: why audience intent matters more than identity
DCN – Today’s publishers are leading the way when it comes to reimagining advertising in a world without third-party cookies. They started thinking about a future based on first-party data long before Google announced that it would discontinue support for third-party cookies. But now, publishers have an opportunity to reshape the industry for the better…
Meet Adweek’s 2020 Young Influentials Who Are Shaping Media, Marketing and Tech
AdWeek – We’re proud to share that our Co-founder and CEO, Joe Root has been named one of Adweek’s 2020 Young Influentials. Joe joins an outstanding group of individuals who are shaping the future of media, marketing and tech.
How the FT prepared for a world without third-party cookies
The Drum – Permutive won the ‘Best Sell Side Innovation’ category at The Drum Digital Advertising Awards 2020 for its collaboration with The Financial Times. Here, the team behind the entry reveal the challenges faced and strategies used to deliver this successful project.
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