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Introducing Halo Agents
Halo, Permutive’s new agentic suite, is built to drive revenue growth by enabling – for the first time – direct buying to scale infinitely across publishers and campaigns
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Boots, Tui, Reckitt, GSK and Permutive on the role of first-party data in a privacy-first world
New Digital Age – As advertisers realise the value of publishers’ first-party, they’re also seeing a need to collect their own first-party data as an alternative to relying on third-party cookies.
Seven common pitfalls digital publishers face when shifting their focus to first-party data
AOP – Publishers don’t need a like-for-like replacement for third-party cookies; instead, it’s an opportunity for digital publishers to reassert their authority and control as the owners of a treasure trove of first-party audience data. But what could that future look like?
The ethical use of consumer data
New Digital Age – Aphrodite Brinsmead, Senior Product Marketing Manager at Permutive, discusses the ethical use of consumer data, the way this is shared across the ecosystem and how organisations should take more responsibility for how they handle consumer information.
Identity in a post-cookie world
New Digital Age – Even with third-party cookies still around, the thinking around the industry has already completely changed when it comes to data privacy and identity. Find out why in this panel session with representatives from Google Ads, Mantis, ID5, and Permutive.
Advertisers are proactively requesting publishers’ first-party data
WNiP – While Google has pushed back the timeline for Chrome’s depreciation of third-party cookies, the push for cookieless solutions continues.
How to take control of your data with Publisher IDs
Publisher data fuels the digital advertising industry, but this data is often packaged up and sold by third parties, resulting in publishers losing ownership of their data and compromising user privacy. Publishers can take back control of their data by building a publisher ID to understand and activate users across sites; those that do can…
Explainer: What Are Publisher Cohorts?
AdMonsters – First-party data can be made targetable as a cohort rather than one-to-one hyper-targeted marketing. But what exactly are Publisher Cohorts?
Why the great privacy reset will change advertising forever
Ad Age – A privacy reset is underway that will upend how data is used in digital advertising, and brands shouldn’t wait to take control of their data and their future.
Google’s delayed the death of cookies – don’t wait for it to solve your marketing problems
The Drum – Joe Root, chief executive and co-founder at Permutive, talks through Google’s cookies delay and the roadmap for marketers through this period.
How Publishers’ First-Party Data has a Positive Impact on Brand Metrics
PerformanceIN – Brands need to be proactive in testing ways to reach their consumers via publishers’ first-party data, those that do are reaping the benefits.
Publishers line up to prove the value of their first-party data
New Digital Age – Publishers will be the guardians of data on the open web via privacy-safe first-party audiences — that’s the theory — so we launched a contest for publishers to prove it.
How publishers are tackling data deprecation: Overheard at the Beeler.Tech + Permutive roundtable
Publishers face a kaleidoscope of identity solutions as the digital advertising industry reacts to privacy and browser changes — creating confusion about what will and won’t work once third-party cookies disappear. As debates rumble on, publishers, and brands, need to start working on a plan to future-proof their businesses. But what will be a priority,…
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