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The hidden flaw in your data collaboration strategy (and how to fix it)
Data collaboration is the accepted foundation for the next era of advertising. Across the industry, brands and publishers are investing in strategies to share data safely and drive performance. But a critical question remains: why are so many of these initiatives failing to deliver on their full potential? The answer often lies in a hidden,…
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Webinar: How publishers can reclaim their rightful place in the advertising contract
During our global customer summit, featured guest, Joanna O’Connell, VP, Principal Analyst at Forrester Research, detailed the practices that got the digital advertising industry to where it is today and offered insight into a future where continued data deprecation will shift the power towards publishers.
In The Wake Of Bidstream Identifiers, Publishers Will Become The Guardians Of Data
AdExchanger – While some scramble to protect the status quo, publishers are working hard to carve out their places in this new ecosystem.
It’s Time To Rewrite The Rules For A Sustainable Advertising Ecosystem
Advertising Week 360 – The digital advertising industry has been operating at the expense of user privacy for too long.
Conversation Makes It Possible: Unlocking Empathy During COVID
Introducing the Permutive and BeOp Make Possible Bitesize series for Mental Health Awareness Month Two years ago, I was on a C-130 in Helmand Province, Afghanistan, sitting next to my best friend, First Lieutenant (now Captain) Josh Morgan. We were wrapping up a seven-month deployment, on our way to Kuwait with our Marine unit. We…
First-Party Data Offers Brands and Publishers a Compelling Consumer Snapshot
Ad Age – Why first-party data provides an incredibly rich and insightful view into a customer’s world.
The race is on for publishers and brands to leverage first-party data
Digital Content Next – Within the oncoming threats to data-driven marketing, there are opportunities for publishers and brands who have access to first-party data.
Take charge of your identity strategy
The digital advertising industry is grappling with a big question: How can we develop privacy-safe solutions that still allow publishers to monetize all of their data and advertisers to target their audiences and uncover relevant new audiences? To answer this, we commissioned Forrester Consulting to find out which path brands and publishers are taking…
Consumer Trust is the Future of Digital Advertising
State of Digital Publishing – To prevent further damage to consumer trust, and avoid churn, taking privacy and consumer data preferences seriously isn’t an option, it’s a necessity.
Relieving Data Deprecation and Identity Challenges
Privacy regulations and browser updates, focused on protecting user identity, will change how brands target, measure, and optimize marketing campaigns. These initiatives are leading to data deprecation, the reduction in consumer data available for use in data-driven marketing. Identity-based strategies are useful for authenticated, customer-first marketing, but they are not a cure-all approach for the…
Publishers view end of the cookie as an opportunity to work with brands
Campaign US – A study released by Forrester and ad tech platform Permutive found that 70% of brands are concerned that consumers will decline data sharing consent.
Identity is important but it’s not the cure-all solution
The push for consumer privacy is changing the advertising ecosystem. Every announcement and update creates another hurdle for publishers and advertisers. One of the most pressing concerns is around identity and whether using it for advertising is privacy compliant. Google recently shared that it will not build alternate identifiers to track individuals as they browse…
“People want scale, but no one knows what scale is”: Why the Guardian is focusing on quality, not volume
Publisher first-party data is a core component of privacy-safe digital advertising. It creates a clear path through the chaos that’s being created by regulators and browsers, not only in the short-term but for building solutions that are fit for the future too. The shift towards protecting user-privacy also offers a chance for publishers and brands…
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