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The hidden flaw in your data collaboration strategy (and how to fix it)
Data collaboration is the accepted foundation for the next era of advertising. Across the industry, brands and publishers are investing in strategies to share data safely and drive performance. But a critical question remains: why are so many of these initiatives failing to deliver on their full potential? The answer often lies in a hidden,…
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How to take control of your data with Publisher IDs
Publisher data fuels the digital advertising industry, but this data is often packaged up and sold by third parties, resulting in publishers losing ownership of their data and compromising user privacy. Publishers can take back control of their data by building a publisher ID to understand and activate users across sites; those that do can…
Permutive is evolving from a DMP to an Audience Platform
Permutive is evolving from a publisher-only DMP to an Audience Platform that enables premium advertisers and publishers to plan, build and activate cohorts — all while keeping everyone’s data safe. The unified platform is built on edge computing, so data is processed on the user’s device rather than the cloud, has privacy at its core,…
Explainer: What Are Publisher Cohorts?
AdMonsters – First-party data can be made targetable as a cohort rather than one-to-one hyper-targeted marketing. But what exactly are Publisher Cohorts?
Why the great privacy reset will change advertising forever
Ad Age – A privacy reset is underway that will upend how data is used in digital advertising, and brands shouldn’t wait to take control of their data and their future.
Google’s delayed the death of cookies – don’t wait for it to solve your marketing problems
The Drum – Joe Root, chief executive and co-founder at Permutive, talks through Google’s cookies delay and the roadmap for marketers through this period.
How Publishers’ First-Party Data has a Positive Impact on Brand Metrics
PerformanceIN – Brands need to be proactive in testing ways to reach their consumers via publishers’ first-party data, those that do are reaping the benefits.
Publishers line up to prove the value of their first-party data
New Digital Age – Publishers will be the guardians of data on the open web via privacy-safe first-party audiences — that’s the theory — so we launched a contest for publishers to prove it.
How publishers are tackling data deprecation: Overheard at the Beeler.Tech + Permutive roundtable
Publishers face a kaleidoscope of identity solutions as the digital advertising industry reacts to privacy and browser changes — creating confusion about what will and won’t work once third-party cookies disappear. As debates rumble on, publishers, and brands, need to start working on a plan to future-proof their businesses. But what will be a priority,…
Clean rooms and second-party data deals: Five things we learned about brands’ and publishers’ data strategies
Collecting consented, first-party customer data is a challenge, but it’s also required to continue targeting and personalisation. It’s also just the first step. Publishers will also need to build strategies around first-party data, brands will need to build direct relationships to access those audiences, and both will need a way of transacting that keeps that…
Why the end of third-party cookies is good news for marketers
Ad Age – Key takeaways from Permutive’s Session at Ad Age Next: Retail.
“Amid the chaos, there are opportunities”: Insights for publishers on first-party data monetization strategies
What’s New in Publishing – 38% of publishers think that increasing privacy measures have created a new opportunity for monetizing their own first-party data.
Publishers’ first-party data has a positive impact on brand metrics
What’s New in Publishing – First-party data delivers 65% higher brand uplift for the Guardian; this was one of the headlines stats revealed at Permutive’s recent Make Possible event, The future of measurement in a world without third-party cookies.
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