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Introducing Halo Agents
Halo, Permutive’s new agentic suite, is built to drive revenue growth by enabling – for the first time – direct buying to scale infinitely across publishers and campaigns
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Announcing our $75M Series C funding led by SoftBank
Today we’re delighted to announce that Permutive has raised $75m Series C funding led by SoftBank Vision Fund 2, with previous investors EQT Ventures, Octopus Ventures, and ACE & Company also participating. It’s a massive milestone for the company, made possible by the people at Permutive and the trust and confidence of our customers. Our…
Permutive has secured $75M in Series C funding led by SoftBank Vision Fund 2
The funding will fuel Permutive’s mission to rebuild data in programmatic advertising to protect privacy. Permutive, an audience platform for publishers and advertisers, which enables media to be traded in a privacy-safe way, has secured $75M in Series C from SoftBank Vision Fund 2. It brings Permutive’s total raised to date to $105M, with previous…
The Future of Digital Advertising
ExchangeWire – Morika Georgieva, Customer Success Lead, EMEA at Permutive speaks to ExchangeWire to discuss the connection between privacy, technology and first-party data.
Publishers step up to prove the power the of their first-party data to advertisers
NDA – As we move towards a world without third-party cookies, publishers are in a prime position to prove to advertisers why their first-party data is the future of digital advertising.
Why seasonal targeting requires publishers’ insight
AW360 – Behavioural insights will help marketers thrive this holiday season as shoppers stay online.
The common pitfalls surrounding first-party data
SODP – Shifting an organisation’s focus to first-party data can be a fundamental change to any business – addressing these common pitfalls could be the key to success.
Why advertisers should switch to first-party data now
Ad Age – There’s no need to wait for the cookies to crumble before devising a better alternative to third-party data.
Livingly Media on making the shift to first-party data
FIPP – At the FIPP D2C Summit, Lauren Kroll, Customer Success Manager for Permutive, spoke to Jonathan Penn, SVP Revenue for Livingly Media, about how the women’s lifestyle brand was making the shift to first-party data.
First-party data heralds a new dawn for advertiser relationships with publishers
New Digital Age – The abundance of data in the hands of publishers, coupled with changes around data privacy and identity, has put them in a strong position to prove their value to advertisers.
Boots, Tui, Reckitt, GSK and Permutive on the role of first-party data in a privacy-first world
New Digital Age – As advertisers realise the value of publishers’ first-party, they’re also seeing a need to collect their own first-party data as an alternative to relying on third-party cookies.
Seven common pitfalls digital publishers face when shifting their focus to first-party data
AOP – Publishers don’t need a like-for-like replacement for third-party cookies; instead, it’s an opportunity for digital publishers to reassert their authority and control as the owners of a treasure trove of first-party audience data. But what could that future look like?
The ethical use of consumer data
New Digital Age – Aphrodite Brinsmead, Senior Product Marketing Manager at Permutive, discusses the ethical use of consumer data, the way this is shared across the ecosystem and how organisations should take more responsibility for how they handle consumer information.
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