Turn insights into outcomes

Featured Content

Videos
Addressability
Advertisers
Data Collaboration
Publishers

Powering publisher growth through data unification: Insights from Immediate’s PRISM Strategy

Welcome to the next chapter in publisher transformation, where data unification powers growth, innovation, and advertiser value.

Learn more
Alistair Smith, Head of Commercial Data and Insight at The Independent
Videos
Addressability
Advertisers
Data Collaboration
Publishers

The Independent’s winning advertising strategy: Navigating targeting and data-driven growth

Welcome to the future of data-driven advertising, where publishers unlock unprecedented growth through intelligent targeting, strategic partnerships, and deep audience understanding.

Learn more
Videos
Addressability
Advertisers
Data Collaboration
Publishers

Transcending signal loss: Insights from TelevisaUnivision’s data collaboration strategy

Welcome to the future of premium video advertising, where broadcasters thrive on intelligent data collaboration, outcome-based strategies, and meaningful viewer connections.

Learn more
Past events & webinars

Data collaboration in action: How Permutive is maximizing outcomes for the entire advertising ecosystem

Are you looking for tangible solutions that drive scale, incremental performance, and privacy in today’s complex advertising landscape? Wondering how to find the signal in the noise around AI? It’s time to move beyond the hype and see real innovation in action. Get an inside look at our product roadmap and witness how we’re delivering…

Learn more
Joe Root, Co-founder & CEO at Permutive, presents at Permutive's Data Collaboration Summit
Videos
Addressability
Advertisers
Data Collaboration
Publishers

Data Collaboration Reimagined: A Keynote Presentation by Co-founder & CEO Joe Root

Welcome to the predictive era, where open internet publishers win when advertisers reach their outcomes, all through the power of data collaboration.

Learn more
Guides & whitepapers

Data collaboration, reimagined

The advertising landscape is facing unprecedented disruption. Accelerating signal loss, stringent privacy regulations, and the inherent limitations of ID-based strategies are eroding campaign performance for advertisers and putting pressure on publisher revenues. Legacy data clean rooms, while promising privacy, often fall short on delivering true scale and operational efficiency, relying on complex integrations and datasets…

Learn more
Showcases Permutive Spring 2025 G2 badges
Blog
First-party data
Publishers

Permutive named DMP Leader, Enterprise & Small business High Performer in G2 Spring 2025 Report

Recognitions for customer satisfaction, superior support and ease of use underscore our commitment to innovation and enabling customer success.

Learn more
Blog
Advertisers
Clean rooms
Curation
Data Collaboration

Data Clean Rooms, the Curation Era

Curation [noun]the action or process of selecting, organising, and looking after the items in a collection or exhibition. In the context of programmatic advertising, curation involves managing high-quality, segmented audiences for targeting purposes – particularly in our offering. However, it’s important to note that other curation offerings may focus solely on curating media, without incorporating…

Learn more
Past events & webinars

Smarter process, greater impact: The role of Gen AI and no-code workflows in driving publisher success

Watch this on-demand webinar to join Chloe Grutchfield, VP Products at Permutive, along with members of our Product Management team, as they reveal how publishers are leveraging cutting-edge tools to achieve greater operational efficiency. This is your chance to see the latest innovations in action and learn how to future-proof your strategies. What you’ll learn…

Learn more
7 steps guide to increase data-driven ad revenue
Guides & whitepapers
Advertisers

7 steps to increasing data-driven ad revenue

The digital advertising landscape is rapidly evolving due to privacy regulations and changing browser standards. Accelerating cookie deprecation means that at least 70% of the internet is invisible to ad tech, with only 30% addressability. In this new reality, publishers urgently need new solutions to reach the right audiences and maximize revenues. Enter the power…

Learn more
Dentsu & Permutive
Success story
Brands
Publishers

How Dentsu and Permutive are reimagining targeting through curation

How Denstu and Permutive proved the effectiveness of publisher-led curation.

Learn more
Success story
Publishers

How Bauer Media increased revenue by 75% with Permutive

Bauer Media is an entertainment network of iconic and innovative multi-platform brands reaching 25 million consumers using insight and instinct to tell stories relevant to audiences and advertisers, delivering cultural impact.

Learn more

The information you provide to us is used to contact you about our relevant content, products, and services. You may unsubscribe at any time Privacy Policy.