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The hidden flaw in your data collaboration strategy (and how to fix it)
Data collaboration is the accepted foundation for the next era of advertising. Across the industry, brands and publishers are investing in strategies to share data safely and drive performance. But a critical question remains: why are so many of these initiatives failing to deliver on their full potential? The answer often lies in a hidden,…
Learn morePowering publisher growth through data unification: Insights from Immediate’s PRISM Strategy
Welcome to the next chapter in publisher transformation, where data unification powers growth, innovation, and advertiser value.
The Independent’s winning advertising strategy: Navigating targeting and data-driven growth
Welcome to the future of data-driven advertising, where publishers unlock unprecedented growth through intelligent targeting, strategic partnerships, and deep audience understanding.
Transcending signal loss: Insights from TelevisaUnivision’s data collaboration strategy
Welcome to the future of premium video advertising, where broadcasters thrive on intelligent data collaboration, outcome-based strategies, and meaningful viewer connections.
Data collaboration in action: How Permutive is maximizing outcomes for the entire advertising ecosystem
Are you looking for tangible solutions that drive scale, incremental performance, and privacy in today’s complex advertising landscape? Wondering how to find the signal in the noise around AI? It’s time to move beyond the hype and see real innovation in action. Get an inside look at our product roadmap and witness how we’re delivering…
Data Collaboration Reimagined: A Keynote Presentation by Co-founder & CEO Joe Root
Welcome to the predictive era, where open internet publishers win when advertisers reach their outcomes, all through the power of data collaboration.
Data collaboration, reimagined
The advertising landscape is facing unprecedented disruption. Accelerating signal loss, stringent privacy regulations, and the inherent limitations of ID-based strategies are eroding campaign performance for advertisers and putting pressure on publisher revenues. Legacy data clean rooms, while promising privacy, often fall short on delivering true scale and operational efficiency, relying on complex integrations and datasets…
Permutive named DMP Leader, Enterprise & Small business High Performer in G2 Spring 2025 Report
Recognitions for customer satisfaction, superior support and ease of use underscore our commitment to innovation and enabling customer success.
Data Clean Rooms, the Curation Era
Curation [noun]the action or process of selecting, organising, and looking after the items in a collection or exhibition. In the context of programmatic advertising, curation involves managing high-quality, segmented audiences for targeting purposes – particularly in our offering. However, it’s important to note that other curation offerings may focus solely on curating media, without incorporating…
Smarter process, greater impact: The role of Gen AI and no-code workflows in driving publisher success
Watch this on-demand webinar to join Chloe Grutchfield, VP Products at Permutive, along with members of our Product Management team, as they reveal how publishers are leveraging cutting-edge tools to achieve greater operational efficiency. This is your chance to see the latest innovations in action and learn how to future-proof your strategies. What you’ll learn…
7 steps to increasing data-driven ad revenue
The digital advertising landscape is rapidly evolving due to privacy regulations and changing browser standards. Accelerating cookie deprecation means that at least 70% of the internet is invisible to ad tech, with only 30% addressability. In this new reality, publishers urgently need new solutions to reach the right audiences and maximize revenues. Enter the power…
How Dentsu and Permutive are reimagining targeting through curation
How Denstu and Permutive proved the effectiveness of publisher-led curation.
How Bauer Media increased revenue by 75% with Permutive
Bauer Media is an entertainment network of iconic and innovative multi-platform brands reaching 25 million consumers using insight and instinct to tell stories relevant to audiences and advertisers, delivering cultural impact.
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