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Introducing Halo Agents
Halo, Permutive’s new agentic suite, is built to drive revenue growth by enabling – for the first time – direct buying to scale infinitely across publishers and campaigns
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Why publishers see success in direct-sold programmatic
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
GDPR five years on: Comment from Husna Grimes, VP Global Privacy at Permutive
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
Why advertisers can’t reach 70% of their audiences
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
CairoRCSMedia achieves cookieless targeting with Permutive
CairoRCSMedia has already seen positive results with an increase of 88% in the performance (CTR) of first-party audience campaigns compared to standard web campaigns.
Les Echos doubles data-driven ad revenue with Permutive tie-up
Les Echos-Le Parisien Médias has announced its first-party capabilities in partnership with Permutive, including first-year results, which saw a doubling in the publisher’s data-driven revenue.
We’re AOP Digital Publishing Awards finalists
The Financial Times & Permutive are finalists for driving brand uplift via frequency.
Gumtree is seeing positive results from using first-party data in direct deals
Short-term pain for long-term gain is a business cliche. But it’s not wrong, as online classifieds site Gumtree’s direct ads business shows.
Four steps to checking your addressability
Publishers have the power to identify and solve addressability issues, starting with checking their own addressability. Here’s a step-by-step guide.
MarTech Interview with Joanna Duffy, Permutive’s Product Marketing Manager
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
Explainer: What are Standard Cohorts?
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
Defining the role of data clean rooms
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
TelevisaUnivision’s post-cookie targeting shows promise for seller-defined audiences
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
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