Turn insights into outcomes
The power of publisher signals: The buy-side perspective
As third-party signal loss and privacy regulations reshaped the advertising landscape, advertisers faced increasing challenges in maintaining measurable campaign results. This panel explores how publisher signals and curated audiences emerged as the new currency within the advertising ecosystem, offering a powerful solution to fill the data gap left by diminishing third-party sources. Industry leaders discuss…
How The Arena Group tackles programmatic challenges with Permutive
In this interview, Brendan Cleary, Head of Programmatic Sales at The Arena Group, shares how his team navigated key challenges in the programmatic PMP space throughout the year.
Driving non-endemic revenue: 10 minutes with Chegg, Inc.
In this 10-minute Q&A session, we speak to Linda Chen, Director of Ad Strategy & Ops, Chegg, Inc., about how the publisher has approached growing non-endemic revenue.
How Hearst is using the Permutive Audience Activation Platform to power a data-driven revolution in targeting
In this exclusive video, Mike Nuzzo, Head of Data at Hearst, unveils how Aura leverages Permutive’s Audience Activation Platform to unlock billions of monthly data points from Hearst’s 25 premium brands.
Unlocking first-party data success: Matthew Rance on Immediate’s journey with Permutive
We invited Matthew Rance, Head of Commercial Data & Analytics at Immediate, to Permutive HQ to discuss his challenges, how our Audience Activation Platform has addressed them, and his outlook for the future of advertising.
Bauer Media on utilising first-party data through Permutive’s Audience Activation Platform
We invited Kieran Lewis, Head of Commercial Product & Data at Bauer Media, to Permutive HQ to discuss his challenges, how our Audience Activation Platform has addressed them, and his advice for the future of advertising.
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