Turn insights into outcomes
As the open marketplace collapses, direct sales offer publishers a lifeline
As the OMP collapses, publishers are off-setting losses with direct-sold programmatic
Are Big Tech’s privacy updates sending the Open Marketplace into freefall?
Publishers and advertisers can no longer rely on IDs to reach audiences and measure performance.
Open marketplace vs direct advertiser-publisher buying
As the open marketplace collapses marketers should consider alternative ways to reach audiences at scale.
Publishers strike back: Meta axes news sharing in Canada after controversial legislation passes senate floor
Meta’s failure to realise the power of news and premium publishers in an era of fake news and brand safety will see more budgets spent directly with publishers.
Permutive and Penske Media – Highly Commended at the Campaign Tech Awards
Permutive has been ‘highly commended’ alongside Penske Media for ‘Best Use of Data’ in the Campaign Tech Awards.
Why publishers see success in direct-sold programmatic
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
GDPR five years on: Comment from Husna Grimes, VP Global Privacy at Permutive
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
Why advertisers can’t reach 70% of their audiences
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
CairoRCSMedia achieves cookieless targeting with Permutive
CairoRCSMedia has already seen positive results with an increase of 88% in the performance (CTR) of first-party audience campaigns compared to standard web campaigns.
Les Echos doubles data-driven ad revenue with Permutive tie-up
Les Echos-Le Parisien Médias has announced its first-party capabilities in partnership with Permutive, including first-year results, which saw a doubling in the publisher’s data-driven revenue.
We’re AOP Digital Publishing Awards finalists
The Financial Times & Permutive are finalists for driving brand uplift via frequency.
Gumtree is seeing positive results from using first-party data in direct deals
Short-term pain for long-term gain is a business cliche. But it’s not wrong, as online classifieds site Gumtree’s direct ads business shows.
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