Turn insights into outcomes
How Insider Inc is preparing for life after third-party cookies
Digiday – With the fate of third-party cookies in doubt, Insider Inc. has developed a way to provide advertisers with ad-targeting options based on reader interests and behaviors.
The five pillars of edge computing
Information Age – Why do we need Edge computing? What is it? What are the advantages? The five pillars to edge computing provide the answers.
Entrepreneur Media Sees 1094% Increase In ROI Using Permutive Platform
MediaPost – Entrepreneur was able to increase its ROI 11x (or 1094%), two months after adopting Permutive as its data management platform and improving its audience targeting.
The MadTech Podcast: Anti-Trust, IDs, and the ICO
On this episode of ExchangeWire’s MadTech Podcast, recorded live at DMEXCO 2019, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Joe Root, co-founder and CEO of Permutive, and Oliver Williams, commercial director at News UK, to discuss the latest news in ad tech and martech. On this episode: There is a growing list of…
“If publishers crumble, everything crumbles”: Privacy, publishing, and rebuilding ad tech
WNIP – The realities of user privacy in 2019, whether publishers can turn trends to their advantage, and the tech solutions that add value to the entire ecosystem, and not just the vendors.
How the Stylist Group doubled advertising yield by boosting targetable inventory to 100%
WNIP caught up Stylist Group’s Programmatic, Data and Technology Director, David Hayter, to get deeper insights into how the publisher has achieved this.
How BuzzFeed is sharing more content insights than ever before with its advertising partners
The Drum – BuzzFeed’s journey to being able to package up clearer audience data for advertisers came with a tie-up with Permutive, an ad tech specialist which works with publishers to find and unlock revenue.
How female-focused publisher The Stylist Group doubled programmatic ad yields
Digiday – “The Stylist Group doubled its programmatic advertising yields and increased its header-bidding revenue by 30% year over year…To do so, the publisher switched its data management platform to Permutive”
Boosting publisher revenues through real-time data
What’s New in Publishing – Q&A with Permutive CEO and Co-founder, Joe Root
BuzzFeed switches to next-gen DMP
AdExchanger – BuzzFeed’s cookie-dependent legacy data-management platform (DMP) had too many holes in how it collected data. So the publisher switched to Permutive. Read more on AdExchanger.
ITP & its impact on the 3rd party cookie.
ExchangeWire – In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews Joe Root, co-founder, Permutive, to find out the impact Apple’s Intelligent Tracking Prevention (ITP) has had on the Safari advertising ecosystem
We can fix the publisher problems everyone else ignored
Mediatel – Michaela Jefferson meets Permutive co-founders Joe Root and Tim Spratt.
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