Turn insights into outcomes
Featured Content
Introducing Halo Agents
Halo, Permutive’s new agentic suite, is built to drive revenue growth by enabling – for the first time – direct buying to scale infinitely across publishers and campaigns
Learn more
How agencies and publishers can build stronger relationships
In conversation with Justin Sous, VP and Head of Optimization & Innovation at Kepler Group On April 2nd, Permutive’s US-based customers were joined by Justin Sous, VP and Head of Optimization & Innovation at Kepler Group. Kepler provides advanced digital and database services to Fortune 500 clients. Its core services revolve around helping clients use…
The State of the Publisher Industry – March 2020
On the 26th March we hosted our first “virtual” publisher breakfast of the year for our EMEA customers. The inaugural session in a series where we aim to get the publishing industry to collaborate, learn and also hear from the agencies and advertisers that make up our ecosystem. Breakout sessions We asked all…
First-party data, scale and trust – the agency viewpoint
In conversation with Dave Carpenter, Head of Digital at Goodstuff Communications 2020 has been a year like no other for the advertising industry, a month ago all we could talk about was Google’s announcement to stop third-party cookies. News that shook the digital advertising industry. Since then we have been faced with a global pandemic…
The opportunity for publishers in 2020
It has been a year of massive change for digital advertising, but we see this change as a massive opportunity for the publishing industry. Recently we invited our customers including The Stylist Group, Dennis, News UK and BuzzFeed to join us in London and New York to discuss what lies ahead: Privacy, trust and…
TraderTalk TV: Edge Computing v Cloud Computing
In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews David Reischer, Lead Solutions Architect at Permutive, to discuss edge computing and how it compares to cloud computing technologies.
The MadTech Podcast: Programmatic Advertising and Identity
This edition of ExchangeWire’s MadTech Podcast was recorded in front of a live audience in New York with special guests Joe Root, co-founder and CEO of Permutive; Nate Woodman, former CDO of Havas; and Jason Schmidt, VP data strategy & partnerships at Conde Nast discussing the future of programmatic advertising and identity in a privacy-first…
Let’s celebrate the decline of the third-party cookie
First published on DCN InContext. The “death” of the third-party cookie is a popular narrative shaping the advertising industry today. But while the usual story is one of doom and gloom for publishers the reality is altogether more positive. This is a headline we should celebrate. Consider this: For more than a decade, third-party providers…
What publishers can do about ITP 2.3
Please note that the below article was written before the March 2020 update to ITP 2.3. Following the update, link decoration is no longer a defining criteria for Apple’s ITP to trigger – so the method mentioned in this article to strip link decoration will no longer mitigate its side effects for any publishers who…
The server-side redirect for ITP 2.3
Please note that the below article was written before the March 2020 update to ITP 2.3. Following the update, link decoration is no longer a defining criteria for Apple’s ITP to trigger – so the method mentioned in this article to strip link decoration will no longer mitigate its side effects for any publishers who…
Privacy comes first
This is a follow-up to my article in Admonsters “What is Edge Computing?” Privacy is now paramount and is fast becoming the single most important macro trend in adtech, one that will dominate the next decade. It can no longer be gamed: when the largest company in the world and the EU tells you to…
The information you provide to us is used to contact you about our relevant content, products, and services. You may unsubscribe at any time Privacy Policy.