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Introducing Halo Agents
Halo, Permutive’s new agentic suite, is built to drive revenue growth by enabling – for the first time – direct buying to scale infinitely across publishers and campaigns
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How Ranker uses cohorts to connect advertisers with valued audiences
Publishers are building on the direct relationship with their readers, using privacy-safe first-party data for audience insights. Los-Angeles based publisher Ranker is no exception. The worldwide leader in fan-powered rankings, Ranker’s platform is based on preference correlations from over a billion votes on its lists covering film, TV, music, sports, and more. To talk about…
How privacy is rewriting the rules of adtech
As privacy disrupts the status quo, we’re seeing a transfer of power in digital advertising towards first-party data owners. This is creating a massive opportunity for publishers, advertisers and beyond. At Web Summit, Joe Root, CEO and co-founder at Permutive, spoke about the dramatic impact that privacy is having on the advertising ecosystem and why…
In conversation with The Independent: First-party data, cohorts, and cleanrooms
Publishers have a wealth of first-party data and unrivalled insights into their audiences. As advertisers shift their focus in the wake of deprecating third-party cookies, publishers need to be ready with a strategy that offers a unique, sustainable and privacy-safe alternative. In a fireside chat at the Digiday Publishing Strategies event, Jo Holdaway, Chief Data…
Strategy, privacy and collaboration: Making the case for first-party data
As we move to a more privacy-focused world, the notion of centralised data using third-party cookies will soon be disbanded – indeed, third-party cookies are already blocked on browsers like Safari and Firefox. Publishers now have an opportunity to ensure that their first-party data is the new media currency in digital advertising. But, what is…
Embracing a new era of programmatic
How can you create a winning data strategy that enables effective personalised messaging in a cookieless world? This was the core question posed at the Programmatic Pioneers Summit in a virtual fireside chat. Permutive’s Aurélien Dubot, Senior Director of Product Marketing sat on a panel alongside Roxanne Harley, Director Client Strategy at Azerion UK; Magda…
Three things we learned about creating effective first-party data strategies
Publisher and advertiser first-party data is a valuable asset, and vital for the next generation of privacy-safe advertising. As the media currency shifts from third-party cookies to first-party data, it’s essential to start from a solid foundation. At ExchangeWire’s ATS London, we joined a panel of experts to debate privacy-safe approaches to first-party data management…
Brandweek: Leveraging first-party data in the age of privacy
The third-party data that advertisers use for targeting and insights are being phased out as privacy impacts digital advertising. This means the way data is used in advertising will change fundamentally and first-party will become the new gold standard. In a keynote session at Brandweek, I shared insights into how brands can leverage and access…
Announcing our $75M Series C funding led by SoftBank
Today we’re delighted to announce that Permutive has raised $75m Series C funding led by SoftBank Vision Fund 2, with previous investors EQT Ventures, Octopus Ventures, and ACE & Company also participating. It’s a massive milestone for the company, made possible by the people at Permutive and the trust and confidence of our customers. Our…
Permutive has secured $75M in Series C funding led by SoftBank Vision Fund 2
The funding will fuel Permutive’s mission to rebuild data in programmatic advertising to protect privacy. Permutive, an audience platform for publishers and advertisers, which enables media to be traded in a privacy-safe way, has secured $75M in Series C from SoftBank Vision Fund 2. It brings Permutive’s total raised to date to $105M, with previous…
How to take control of your data with Publisher IDs
Publisher data fuels the digital advertising industry, but this data is often packaged up and sold by third parties, resulting in publishers losing ownership of their data and compromising user privacy. Publishers can take back control of their data by building a publisher ID to understand and activate users across sites; those that do can…
How publishers are tackling data deprecation: Overheard at the Beeler.Tech + Permutive roundtable
Publishers face a kaleidoscope of identity solutions as the digital advertising industry reacts to privacy and browser changes — creating confusion about what will and won’t work once third-party cookies disappear. As debates rumble on, publishers, and brands, need to start working on a plan to future-proof their businesses. But what will be a priority,…
Clean rooms and second-party data deals: Five things we learned about brands’ and publishers’ data strategies
Collecting consented, first-party customer data is a challenge, but it’s also required to continue targeting and personalisation. It’s also just the first step. Publishers will also need to build strategies around first-party data, brands will need to build direct relationships to access those audiences, and both will need a way of transacting that keeps that…
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