Turn insights into outcomes
How to take control of your data with Publisher IDs
Publisher data fuels the digital advertising industry, but this data is often packaged up and sold by third parties, resulting in publishers losing ownership of their data and compromising user privacy. Publishers can take back control of their data by building a publisher ID to understand and activate users across sites; those that do can…
Permutive is evolving from a DMP to an Audience Platform
Permutive is evolving from a publisher-only DMP to an Audience Platform that enables premium advertisers and publishers to plan, build and activate cohorts — all while keeping everyone’s data safe. The unified platform is built on edge computing, so data is processed on the user’s device rather than the cloud, has privacy at its core,…
How publishers are tackling data deprecation: Overheard at the Beeler.Tech + Permutive roundtable
Publishers face a kaleidoscope of identity solutions as the digital advertising industry reacts to privacy and browser changes — creating confusion about what will and won’t work once third-party cookies disappear. As debates rumble on, publishers, and brands, need to start working on a plan to future-proof their businesses. But what will be a priority,…
Clean rooms and second-party data deals: Five things we learned about brands’ and publishers’ data strategies
Collecting consented, first-party customer data is a challenge, but it’s also required to continue targeting and personalisation. It’s also just the first step. Publishers will also need to build strategies around first-party data, brands will need to build direct relationships to access those audiences, and both will need a way of transacting that keeps that…
Conversation Makes It Possible: Unlocking Empathy During COVID
Introducing the Permutive and BeOp Make Possible Bitesize series for Mental Health Awareness Month Two years ago, I was on a C-130 in Helmand Province, Afghanistan, sitting next to my best friend, First Lieutenant (now Captain) Josh Morgan. We were wrapping up a seven-month deployment, on our way to Kuwait with our Marine unit. We…
Take charge of your identity strategy
The digital advertising industry is grappling with a big question: How can we develop privacy-safe solutions that still allow publishers to monetize all of their data and advertisers to target their audiences and uncover relevant new audiences? To answer this, we commissioned Forrester Consulting to find out which path brands and publishers are taking…
Identity is important but it’s not the cure-all solution
The push for consumer privacy is changing the advertising ecosystem. Every announcement and update creates another hurdle for publishers and advertisers. One of the most pressing concerns is around identity and whether using it for advertising is privacy compliant. Google recently shared that it will not build alternate identifiers to track individuals as they browse…
“People want scale, but no one knows what scale is”: Why the Guardian is focusing on quality, not volume
Publisher first-party data is a core component of privacy-safe digital advertising. It creates a clear path through the chaos that’s being created by regulators and browsers, not only in the short-term but for building solutions that are fit for the future too. The shift towards protecting user-privacy also offers a chance for publishers and brands…
Tackling the identity challenge: Why every publisher has 100% visibility on their audience
The days of tracking users across the internet are over. As the industry reacts to the impact of regulation and browser developments on identity solutions, there are few important questions that we need to ask ourselves to remain focused on privacy — and ensure those that hold valuable first-party data, remain the owners of that…
Why post-cookie solutions need to put user privacy first
During IAB ALM 2021, we hosted a session on “Balancing Privacy and Personalization in Today’s Digital Landscape.” The conversation included a spectrum of views from both the buy- and sell-side, and the overarching theme was privacy-by-design. Our panelists included: Mike Nuzzo, VP, Head of Data & Audience Intelligence at Hearst; Trace Rutland, Digital Hub Director…
Three ways to take charge of your identity strategy
Data regulations and browser updates that aim to protect user-privacy are upending marketing strategies. With GDPR in the UK, CCPA in the US, the looming deadline for the removal of third-party cookies from Chrome, and additional announcements from Google about what is and isn’t allowed in their ecosystem, marketers are facing a confusing and fragmented…
“We have an opportunity to take back the ecosystem”: Navigating Google’s privacy update
The news that Google will not build any alternate identifiers to track individuals as they browse across the web, and crucially, that their products will not support any identifiers in the bidstream in future, put the industry into a spin. To help inject some calm into the chaos, we held a customer-only event to discuss…
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