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Introducing Halo Agents
Halo, Permutive’s new agentic suite, is built to drive revenue growth by enabling – for the first time – direct buying to scale infinitely across publishers and campaigns
Learn morePermutive and Index Exchange expand partnership to unlock premium publisher audiences through first-party data curation
Permutive has partnered with Index Exchange to maximize opportunities for advertisers to buy premium publisher inventory at scale.
WINR and Permutive partner to tackle signal loss with the power of publisher first-party data
As privacy-first standards and signal loss continue to reshape digital advertising, WINR and Permutive have forged a transformative partnership that leverages compliant, first-party data at scale to empower advertisers and publishers. Permutive’s privacy-focused Audience Activation Platform, combined with WINR’s robust data solutions, offers a seamless and simplified approach to reimagining audience targeting in a cookieless…
Essential information following Google’s third-party cookie news
To help our customers, prospects, and partners interpret Google’s news that it will no longer remove third-party cookies, here is our perspective—based on our knowledge of our customers and market trends—plus some essential information to share with your organisations.
Permutive successfully completes the 2024 SOC 2 and SOC 3 audits
We’re thrilled to share that we have successfully completed the 2024 SOC 2 and SOC 3 audits. Permutive has always been a pioneer of privacy-forward advertising, and this achievement solidifies our commitment to meeting the highest security standards.
Advertising reimagined: Permutive’s CEO & Co-founder, Joe Root, on signal loss and data collaboration
Shifting tides to direct-sold: The next evolution of Permutive
Highlights and insights from our premiere of the next evolution of Permutive.
New Research: Framing the changing roles of the open marketplace, direct-sold and paths to profits
Digiday and Permutive surveyed publishers to find out how OMP and direct-sold are impacting publisher revenue.
Clarín launches technology to revolutionise audience segmentation
Clarín launches Proyecto Audiencias to transform advertising in Argentina and Latin America.
Publisher transformation: Machine learning experts
This article explores what is required to operationalise modelling to scale data and increase audience reach.
Publisher transformation: Next-gen data providers for audience targeting
This article focuses on three types of modelling that publishers and brands are exploring to scale data and increase audience reach.
In conversation with Chloe Grutchfield, VP of Products at Permutive
Ratecard Days #23
How to grow deal revenue with insights to extend brand reach
This article focuses on Permutive’s new product, Prospecting, which accelerates publishers’ direct deal pipeline.
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