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Introducing Halo Agents
Halo, Permutive’s new agentic suite, is built to drive revenue growth by enabling – for the first time – direct buying to scale infinitely across publishers and campaigns
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Data Clean Rooms, the Curation Era
Curation [noun]the action or process of selecting, organising, and looking after the items in a collection or exhibition. In the context of programmatic advertising, curation involves managing high-quality, segmented audiences for targeting purposes – particularly in our offering. However, it’s important to note that other curation offerings may focus solely on curating media, without incorporating…
Reimagining Advertising in 2025: Curation, Collaboration, and GenAI
The advertising landscape is evolving faster than ever, driven by privacy-first strategies, the deprecation of cookies, and increasing signal loss. As the industry transforms, a new approach is essential.
Introducing Permutive Optimization: Transforming campaign performance through AI-powered insights
We’re excited to announce the launch of Permutive Optimization, a groundbreaking solution designed to revolutionize how publishers optimize their campaign performance through intelligent audience targeting. The challenge: Fragmented data and time-consuming analysis Publishers face significant challenges in managing and optimizing digital advertising campaigns. The sales and delivery processes often involve multiple teams working across different…
Sky’s cookieless revolution: Redefining media buying in partnership with Permutive
Read the award-winning campaign in which Sky transformed its advertising approach by leveraging the cutting-edge capabilities of Permutive’s patented technology.
Permutive and Index Exchange expand partnership to unlock premium publisher audiences through first-party data curation
Permutive has partnered with Index Exchange to maximize opportunities for advertisers to buy premium publisher inventory at scale.
WINR and Permutive partner to tackle signal loss with the power of publisher first-party data
As privacy-first standards and signal loss continue to reshape digital advertising, WINR and Permutive have forged a transformative partnership that leverages compliant, first-party data at scale to empower advertisers and publishers. Permutive’s privacy-focused Audience Activation Platform, combined with WINR’s robust data solutions, offers a seamless and simplified approach to reimagining audience targeting in a cookieless…
Essential information following Google’s third-party cookie news
To help our customers, prospects, and partners interpret Google’s news that it will no longer remove third-party cookies, here is our perspective—based on our knowledge of our customers and market trends—plus some essential information to share with your organisations.
Permutive successfully completes the 2024 SOC 2 and SOC 3 audits
We’re thrilled to share that we have successfully completed the 2024 SOC 2 and SOC 3 audits. Permutive has always been a pioneer of privacy-forward advertising, and this achievement solidifies our commitment to meeting the highest security standards.
Advertising reimagined: Permutive’s CEO & Co-founder, Joe Root, on signal loss and data collaboration
Shifting tides to direct-sold: The next evolution of Permutive
Highlights and insights from our premiere of the next evolution of Permutive.
New Research: Framing the changing roles of the open marketplace, direct-sold and paths to profits
Digiday and Permutive surveyed publishers to find out how OMP and direct-sold are impacting publisher revenue.
Clarín launches technology to revolutionise audience segmentation
Clarín launches Proyecto Audiencias to transform advertising in Argentina and Latin America.
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