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Permutive and Index Exchange expand partnership to unlock premium publisher audiences through first-party data curation
Blog
Advertisers
Data Collaboration
Identity

Permutive and Index Exchange expand partnership to unlock premium publisher audiences through first-party data curation

Permutive has partnered with Index Exchange to maximize opportunities for advertisers to buy premium publisher inventory at scale.

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Blog
Advertisers
Data Collaboration
Identity

WINR and Permutive partner to tackle signal loss with the power of publisher first-party data

As privacy-first standards and signal loss continue to reshape digital advertising, WINR and Permutive have forged a transformative partnership that leverages compliant, first-party data at scale to empower advertisers and publishers. Permutive’s privacy-focused Audience Activation Platform, combined with WINR’s robust data solutions, offers a seamless and simplified approach to reimagining audience targeting in a cookieless…

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Blog
Advertisers

Essential information following Google’s third-party cookie news

To help our customers, prospects, and partners interpret Google’s news that it will no longer remove third-party cookies, here is our perspective—based on our knowledge of our customers and market trends—plus some essential information to share with your organisations.

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Blog
Advertisers

Permutive successfully completes the 2024 SOC 2 and SOC 3 audits

We’re thrilled to share that we have successfully completed the 2024 SOC 2 and SOC 3 audits. Permutive has always been a pioneer of privacy-forward advertising, and this achievement solidifies our commitment to meeting the highest security standards.

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Advertising reimagined: Permutive’s CEO & Co-founder, Joe Root, on signal loss and data collaboration
Blog
Advertisers

Advertising reimagined: Permutive’s CEO & Co-founder, Joe Root, on signal loss and data collaboration

     

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Blog
Addressability
Direct-sold
Publishers

Shifting tides to direct-sold: The next evolution of Permutive

Highlights and insights from our premiere of the next evolution of Permutive.

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Blog
Cohorts
First-party data
Publishers

New Research: Framing the changing roles of the open marketplace, direct-sold and paths to profits

Digiday and Permutive surveyed publishers to find out how OMP and direct-sold are impacting publisher revenue.

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Clarín launches technology to revolutionise audience segmentation
Blog
Cohorts
First-party data
Publishers

Clarín launches technology to revolutionise audience segmentation

Clarín launches Proyecto Audiencias to transform advertising in Argentina and Latin America.

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Blog
First-party data
Publishers

Publisher transformation: Machine learning experts

This article explores what is required to operationalise modelling to scale data and increase audience reach.

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Blog
First-party data
Publishers

Publisher transformation: Next-gen data providers for audience targeting

This article focuses on three types of modelling that publishers and brands are exploring to scale data and increase audience reach.

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Blog
Direct-sold
Publishers

In conversation with Chloe Grutchfield, VP of Products at Permutive

Ratecard Days #23

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Blog
Privacy

How to grow deal revenue with insights to extend brand reach

This article focuses on Permutive’s new product, Prospecting, which accelerates publishers’ direct deal pipeline.

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