How first-party data is helping The Independent build better audiences for advertisers
With addressability on the open web down as low as 30% and only set to get worse when third-party cookies disappear, an increasing number of publishers are moving toward first-party data-only strategies to enable advertisers to reach audiences and, in turn, drive revenue growth. In a Digiday webinar, sponsored by Permutive, The Independent’s Alistair Smith,…
Read MoreA publisher’s guide to surviving open marketplace collapse
Guides & whitepapersDirect-soldFirst-party data A publisher’s guide to surviving open marketplace collapse The decline of the open marketplace (OMP) cannot be ignored. Addressability is at 30%, and OMP revenue is down by 25%. It’s time for CROs and publisher sales teams to look beyond OMP revenue and focus on direct-sold partnerships. Download this guide…
Read MoreAs the open marketplace collapses, direct sales offer publishers a lifeline
As the OMP collapses, publishers are off-setting losses with direct-sold programmatic
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