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Halo is Permutive’s agentic suite that infinitely scales direct buying - LEARN MORE
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Videos

The Outcomes Era is here: How publishers can win back the Open Internet

By The Permutive Team | October 30, 2025
Joe Root keynote presentation Oct 2025

Permutive CEO Joe Root announces the launch of Halo, a suite of sell-side AI agents, to help publishers build better ad products and compete with Walled Gardens on outcomes. This suite is designed to enable publishers to scale direct buying infinitely in the new era of advertising defined by AI and agentic buying protocols.

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Turning trusted communities into revenue: How Mumsnet uses Permutive for first-party data collaboration

By The Permutive Team | August 29, 2025
Ajoy Nath Mumsnet interview still

By empowering Mumsnet to segment its audience into meaningful cohorts, Permutive has enabled the publisher to surface new opportunities for both endemic and non-endemic brands.

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Permutive Data Collaboration Platform

By Robbert Van Der Pluijm | July 9, 2025

Expand your data collaboration and achieve incremental outcomes with Permutive’s Data Collaboration Platform combining the capabilities of a DMP, a data clean room, and curation solutions.

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