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Videos

How Sky is future-proofing its digital marketing strategy on the open web

By Holly Homewood | June 24, 2025

In a fast-changing digital landscape where third-party cookies are fading and platforms are rethinking how advertisers can connect with audiences, Sky is leading with a bold, forward-thinking strategy.

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Powering publisher growth through data unification: Insights from Immediate’s PRISM Strategy

By Holly Homewood | June 19, 2025

Welcome to the next chapter in publisher transformation, where data unification powers growth, innovation, and advertiser value.

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The Independent’s winning advertising strategy: Navigating targeting and data-driven growth

By Robbert Van Der Pluijm | June 10, 2025
Alistair Smith, Head of Commercial Data and Insight at The Independent

Welcome to the future of data-driven advertising, where publishers unlock unprecedented growth through intelligent targeting, strategic partnerships, and deep audience understanding.

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