Press
Attribution will be challenging — but not impossible — in a cookieless world
Marketing Dive – Analog and digital media measurement will allow for planning and optimization, but both have positives and negatives
Read MoreIDFA: Replacing Identifiers is a Short-Term Fix for the Privacy-First World
State of Digital Publishing – Firefox and Google show similar dedication to preventing tracking, there’s now an expiration date on any identifier that facilitates it.
Read MoreExit Your Bet On Bidstream Identifiers, Because Google’s News Means It’s Time To Double Down On Cohorts
AdExchanger – Without identifiers in the bidstream, working directly with publishers is going to be the only clean and safe route for advertisers.
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