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Publishers view end of the cookie as an opportunity to work with brands
Campaign US – A study released by Forrester and ad tech platform Permutive found that 70% of brands are concerned that consumers will decline data sharing consent.
Read MoreDigital ad targeting will return to its roots amid cookie demise
Marketing Dive – The future holds many new challenges for advertisers and publishers, and benefits too.
Read MoreLivingly Media is Seeing Revenue Windfalls Thanks to its Third-Party Cookie Phase-Out
Adweek – Livingly Media has saved clients money on third-party data costs and improved scale and performance of campaigns.
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