Press
IDFA: Replacing Identifiers is a Short-Term Fix for the Privacy-First World
State of Digital Publishing – Firefox and Google show similar dedication to preventing tracking, there’s now an expiration date on any identifier that facilitates it.
Read MoreExit Your Bet On Bidstream Identifiers, Because Google’s News Means It’s Time To Double Down On Cohorts
AdExchanger – Without identifiers in the bidstream, working directly with publishers is going to be the only clean and safe route for advertisers.
Read MoreFirst-Party Data Strategies for Advertisers and Publishers in the Age of Privacy
Ad Age – The move to a privacy-first world, and the elimination of third-party cookies, is creating opportunities for all brands as they shift their marketing strategies to align with privacy regulations.
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