Blog
Putting privacy first: addressing the identity crisis
There is a growing consensus within the advertising industry that the demise of third-party cookie tracking is an opportunity. Advertisers, agencies, publishers and analysts are all in favour of a fairer internet – as our Make Possible series of events shows. But we also acknowledge that there are still steps to take, and that…
Read MoreInclusivity inside and out – why the industry must do more, more of the time
The media industry must do more to ensure it reflects the world it serves. That means being more inclusive from within, as well as supporting movements such as Black Lives Matter and producing content that speaks to diverse audiences. That was the message from the virtual roundtable, hosted by Permutive on ‘Advertiser boycotts, what do…
Read MoreThe future of media trading: a buy-side perspective
In conversation with Melissa Bonnick, SVP of Client Results at Dentsu Aegis Network, Programmatic; Patrick Kelly, Senior Vice President at Havas Media Group and Lauren Kroll, Associate Director of Programmatic Activation at Essence. Transparency, relevance and performance: three straightforward things that agencies are demanding of – and increasingly getting from – publishers as the digital…
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