Blog

Brands are increasingly innovating to assuage the effect the demise of third-party cookies will have on their advertising and commercial activities, according to OMD’s Femi Taiwo. He believes most major brands have a “plan of sorts”, with many using the early months of the Coronavirus pandemic “as a window of opportunity to get their houses…

Introducing Make Possible Bitesize, a new weekly podcast brought to you by Permutive, championing change in publishing, advertising and beyond. Each episode, we will ask an inspiring guest 3 questions about their careers, their lives, and how they’re making change possible, all in under 10 minutes. On our inaugural show, Kristy Schafer, VP Americas, Permutive…

Apple’s user privacy crusade is once again shaking up the ad ecosystem – this time, in-app. A quick recap of IDFA… IDFA (ID For Advertising), Apple’s proprietary advertising identifier, performs a similar function in-app that third-party cookies do in-browser. Tied semi-permanently to user devices, IDFA has facilitated in-app user targeting and data attribution for eight…