Posts by Robbert Van Der Pluijm
How Penske Media achieved 100% addressability with first-party data
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
Read MoreHow PMC developed a data strategy that would enable it to monetise 100% of its audience.
How PMC developed a data strategy that would enable it to monetise 100% of its audience.
Read MoreHow media companies can protect addressability
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
Read More