Posts by Robbert Van Der Pluijm
Defining the role of data clean rooms
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
Read MoreTelevisaUnivision’s post-cookie targeting shows promise for seller-defined audiences
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
Read MoreHow Penske Media achieved 100% addressability with first-party data
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
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