Posts by Robbert Van Der Pluijm
The hidden flaw in your data collaboration strategy (and how to fix it)
Guides & whitepapersAddressabilityAdvertisersClean roomsData CollaborationFirst-party data The hidden flaw in your data collaboration strategy (and how to fix it) Data collaboration is the accepted foundation for the next era of advertising. Across the industry, brands and publishers are investing in strategies to share data safely and drive performance. But a critical question remains: why are…
Read MoreBeyond the Buzz: Understanding how the next era of curation is reshaping advertising performance
Don’t be distracted by the debates. Curation is here to stay, and the next wave is all about harnessing its strategic advantage to improve outcomes and get ahead of the competition.
Read MoreThe Independent’s winning advertising strategy: Navigating targeting and data-driven growth
Welcome to the future of data-driven advertising, where publishers unlock unprecedented growth through intelligent targeting, strategic partnerships, and deep audience understanding.
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