Posts by Robbert Van Der Pluijm
How Les Echos-Le Parisien doubled advertising revenue with first-party data
How Les Echos-Le Parisien doubled advertising revenue with first-party data.
Read MoreHow Les Echos-Le Parisien Group is Preparing for a World Without Cookies
Les Echos-Le Parisien Group’s cookie-free solution has driven improved metrics for both itself and its partners, and the company says it is already prepared for Google’s deadline.
Read MoreHow ReedPop drove up CTRs by 50% for its core gaming brands
ReedPop united audiences from its gaming brands and events’ respective fanbases with the help of Permutive, resulting in higher viewability, VCRs and CTRs for clients’ content.
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