Posts by Permutive
Capitalising on cohorts – looking ahead
Learn about the importance of direct relationships and the role of cohorts in maximizing addressability and reducing environmental impact.
Read MorePermutive’s evolution amidst shifting tides to direct-sold
Discussions from The Telegraph, The Guardian, Immediate Media, Future, and LEAD Consulting. Mx3’s Ashley Norris teases out the four key takeaways…
Read MoreSolving the advertising reach crisis
As the industry moves closer to third-party deprecation, the critical opportunity for advertisers and publishers lies in direct partnerships and data collaboration.
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