Posts by The Permutive Team
7 steps to increasing data-driven ad revenue
Guides & whitepapersAdvertisers 7 steps to increasing data-driven ad revenue The digital advertising landscape is rapidly evolving due to privacy regulations and changing browser standards. Accelerating cookie deprecation means that at least 70% of the internet is invisible to ad tech, with only 30% addressability. In this new reality, publishers urgently need new solutions to…
Read MorePermutive and Index Exchange expand partnership to unlock premium publisher audiences through first-party data curation
Permutive has partnered with Index Exchange to maximize opportunities for advertisers to buy premium publisher inventory at scale.
Read MorePermutive named as a partner in Google’s curation offering
Permutive was named a partner in Google’s new curation capabilities across Google Ad Manager inventory, which helps agencies identify and purchase the best publisher inventory and audiences.
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