Posts by The Permutive Team
The NY Post is turning first-party data into direct deals, with a little help from its friends
The New York Post is transforming its advertising strategy by leveraging first-party data to secure direct deals with advertisers, a shift facilitated by its partnership with Permutive and Prohaska Consulting.
Read MoreLiveScore partners with Permutive to kick off new audience data platform ahead of Euros 2024
LiveScore, the global sports media business, launches ‘OnTarget’, a future-proof solution for accessing reliable and robust first-party audience segments, in partnership with Permutive.
Read MoreHow publishers are coping with an online advertising revolution
Permutive, Bauer Media Group and Future share their view on the path forward for publishers and advertisers post-cookie.
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