Posts by The Permutive Team
The data maturity curve for publishers
Guides & whitepapersAdvertisers The data maturity curve for publishers Gain a competitive advantage and increase revenue with data. At Permutive, we have identified five distinct phases of publisher data maturity. The most mature publishers are those that have the best understanding of their audience, and they can better package and sell those audiences to advertisers.…
Read MoreBuzzFeed switches to next-gen DMP
AdExchanger – BuzzFeed’s cookie-dependent legacy data-management platform (DMP) had too many holes in how it collected data. So the publisher switched to Permutive. Read more on AdExchanger.
Read MoreITP & its impact on the 3rd party cookie.
ExchangeWire – In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews Joe Root, co-founder, Permutive, to find out the impact Apple’s Intelligent Tracking Prevention (ITP) has had on the Safari advertising ecosystem
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