Posts by The Permutive Team
BuzzFeed switches to next-gen DMP
AdExchanger – BuzzFeed’s cookie-dependent legacy data-management platform (DMP) had too many holes in how it collected data. So the publisher switched to Permutive. Read more on AdExchanger.
Read MoreITP & its impact on the 3rd party cookie.
ExchangeWire – In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews Joe Root, co-founder, Permutive, to find out the impact Apple’s Intelligent Tracking Prevention (ITP) has had on the Safari advertising ecosystem
Read MoreWe can fix the publisher problems everyone else ignored
Mediatel – Michaela Jefferson meets Permutive co-founders Joe Root and Tim Spratt.
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