Posts by The Permutive Team

Guides & whitepapersAdvertisers The state of the publisher industry Uncover Where Publishers’ Priorities Sit in 2019. In our research we uncovered three key themes: 1. Growing Advertiser Demand: One of the biggest priorities for publishers, but many feel unable to respond to RFPs and don’t believe in their ability to sell with data. 2. Increasing…

Guides & whitepapersAdvertisers The data maturity curve for publishers Gain a competitive advantage and increase revenue with data. At Permutive, we have identified five distinct phases of publisher data maturity. The most mature publishers are those that have the best understanding of their audience, and they can better package and sell those audiences to advertisers.…