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Posts by The Permutive Team

“If publishers crumble, everything crumbles”: Privacy, publishing, and rebuilding ad tech

By The Permutive Team | September 11, 2019

WNIP – The realities of user privacy in 2019, whether publishers can turn trends to their advantage, and the tech solutions that add value to the entire ecosystem, and not just the vendors.

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How the Stylist Group doubled advertising yield by boosting targetable inventory to 100%

By The Permutive Team | August 12, 2019

WNIP caught up Stylist Group’s Programmatic, Data and Technology Director, David Hayter, to get deeper insights into how the publisher has achieved this.

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How BuzzFeed is sharing more content insights than ever before with its advertising partners

By The Permutive Team | August 9, 2019

The Drum – BuzzFeed’s journey to being able to package up clearer audience data for advertisers came with a tie-up with Permutive, an ad tech specialist which works with publishers to find and unlock revenue.

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