How the NYT and SHE Media are Making Better Advertising Possible for All

By The Permutive Team | October 8, 2020

The New York Times will no longer apply third-party data for advertising targeting from next year as it looks to first-party solutions to support its mighty subscription-based business. The newspaper, which has the world’s biggest digital subscriber base, launched a portfolio of first-party audience-oriented advertising products in July 2020, after a year of planning and…

Read More

First Party Sets

By The Permutive Team | October 5, 2020

What’s the problem?   Today, if a publisher wants to track users cross-domain, they require a third-party cookie which can re-identify a user across multiple domains. With stricter privacy regulations such as Apple’s ITP, this method no longer works on Safari and Firefox which means it is impossible to track and target users across domains…

Read More

Hello First-Party Data Strategy

By The Permutive Team | September 25, 2020

Digital Trends was a lot like most publishers. Unable to fully activate against audience data because of limitations around third-party cookies in Safari and Firefox, the team knew they were leaving a lot of money on the table. After phases of research and planning, they decided to switch to edge DMP, Permutive. Find out the…

Read More