Posts by The Permutive Team
How the FT prepared for a world without third-party cookies
The Drum – Permutive won the ‘Best Sell Side Innovation’ category at The Drum Digital Advertising Awards 2020 for its collaboration with The Financial Times. Here, the team behind the entry reveal the challenges faced and strategies used to deliver this successful project.
Read MoreHow first-party data tech companies will save advertising
New Digital Age – Privacy-first data companies have been the financial success story of the summer. From the growth in LiveRamp to the financial sector darlings of InfoSum, Permutive and Mediarithmics to the already hot CDP space. It is these companies and more that are attracting the investors, talent and clients over the summer. Yet…
Read MoreInclusivity inside and out – why the industry must do more, more of the time
The media industry must do more to ensure it reflects the world it serves. That means being more inclusive from within, as well as supporting movements such as Black Lives Matter and producing content that speaks to diverse audiences. That was the message from the virtual roundtable, hosted by Permutive on ‘Advertiser boycotts, what do…
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