Posts by The Permutive Team
Overheard at the Publishing Product Leaders Lunch and Learn with Digiday and Permutive
Publishers have only just had to deal with GDPR and CCPA compliance and now they’re having to pivot towards a landscape where third-party cookies are crumbling and first-party data is king. Circumnavigating these choppy waters would be challenging at the best of times but Covid-19 lockdowns have thrown in the added complication of teams working…
Read MoreFirst-Party Data Transformation: Driving Cultural Change
Admonsters – At our latest roundtable premium publishers discussed how they are rethinking their data strategies and leveraging the value of their first-party data.
Read MoreWNIP – How publisher data can define the “next web”
Karen Eccles, Senior Director of Commercial Innovation, says that the publisher has “entirely stopped chasing scale for scale’s sake” and that the new approach delivers better results for advertising, although peripheral traffic has reduced slightly.
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