Posts by The Permutive Team
First-Party Data Transformation: Driving Cultural Change
Admonsters – At our latest roundtable premium publishers discussed how they are rethinking their data strategies and leveraging the value of their first-party data.
Read MoreWNIP – How publisher data can define the “next web”
Karen Eccles, Senior Director of Commercial Innovation, says that the publisher has “entirely stopped chasing scale for scale’s sake” and that the new approach delivers better results for advertising, although peripheral traffic has reduced slightly.
Read MoreHow publisher data can define the “next web”
The Telegraph’s subscription business has overtaken its advertising revenues as the publisher says it has stopped chasing scale at all costs. It has launched a suite of first-party advertising solutions that will now be marketed under the banner of Telegraph 1 as part of a plan to lock in a “reader-first”, privacy-compliant future. These will…
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