Posts by The Permutive Team
Putting privacy first: addressing the identity crisis
There is a growing consensus within the advertising industry that the demise of third-party cookie tracking is an opportunity. Advertisers, agencies, publishers and analysts are all in favour of a fairer internet – as our Make Possible series of events shows. But we also acknowledge that there are still steps to take, and that…
Read MoreAdvertising’s great unknown: why audience intent matters more than identity
DCN – Today’s publishers are leading the way when it comes to reimagining advertising in a world without third-party cookies. They started thinking about a future based on first-party data long before Google announced that it would discontinue support for third-party cookies. But now, publishers have an opportunity to reshape the industry for the better…
Read MoreMeet Adweek’s 2020 Young Influentials Who Are Shaping Media, Marketing and Tech
AdWeek – We’re proud to share that our Co-founder and CEO, Joe Root has been named one of Adweek’s 2020 Young Influentials. Joe joins an outstanding group of individuals who are shaping the future of media, marketing and tech.
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