Posts by The Permutive Team
67% consumers likely to engage with ads on trusted publisher sites: Contextual advertising promises better revenue and control
WNIP – Content consumption has doubled during the pandemic. It is up from 3 hours 17 minutes per day, to 6 hours 59 minutes, according to a new report by media measurement company DoubleVerify. What does this mean for contextual targeting and the quality of content?
Read MorePublishers must help banish a “bygone era” of metrics and measurements
Brands are increasingly innovating to assuage the effect the demise of third-party cookies will have on their advertising and commercial activities, according to OMD’s Femi Taiwo. He believes most major brands have a “plan of sorts”, with many using the early months of the Coronavirus pandemic “as a window of opportunity to get their houses…
Read MoreFirst-Party Data Gets a Second Look
AdMonsters – “The challenge with the way identity has been used for advertising over the last decade is that it doesn’t respect user privacy or provide any visibility into what happens to that data.” AdMonsters caught up with Aphrodite Brinsmead, from Permutive’s Product Marketing Team, to dive deeper into Permutive’s views on identity and what’s…
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