Posts by The Permutive Team
First Party Sets
What’s the problem? Today, if a publisher wants to track users cross-domain, they require a third-party cookie which can re-identify a user across multiple domains. With stricter privacy regulations such as Apple’s ITP, this method no longer works on Safari and Firefox which means it is impossible to track and target users across domains…
Read MoreHello First-Party Data Strategy
Digital Trends was a lot like most publishers. Unable to fully activate against audience data because of limitations around third-party cookies in Safari and Firefox, the team knew they were leaving a lot of money on the table. After phases of research and planning, they decided to switch to edge DMP, Permutive. Find out the…
Read MorePermutive: Driving Revenue With Publisher Data – A Conversation With News UK
Michelle Myers, Chief Revenue Officer at Wright’s Media caught up with the team at News UK to find out how they’re driving revenue with publisher data. On this panel, Michelle is joined by Dan Gilbert, Director of Data at News UK; Bedir Aydemir, Head of Audience and Data at News UK and Aarti Suri, Senior…
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