Posts by Permutive
Publishers must help banish a “bygone era” of metrics and measurements
Brands are increasingly innovating to assuage the effect the demise of third-party cookies will have on their advertising and commercial activities, according to OMD’s Femi Taiwo. He believes most major brands have a “plan of sorts”, with many using the early months of the Coronavirus pandemic “as a window of opportunity to get their houses…
Read MoreFirst-Party Data Gets a Second Look
AdMonsters – “The challenge with the way identity has been used for advertising over the last decade is that it doesn’t respect user privacy or provide any visibility into what happens to that data.” AdMonsters caught up with Aphrodite Brinsmead, from Permutive’s Product Marketing Team, to dive deeper into Permutive’s views on identity and what’s…
Read MoreMake Possible Bitesize: A new podcast by Permutive
Introducing Make Possible Bitesize, a new weekly podcast brought to you by Permutive, championing change in publishing, advertising and beyond. Each episode, we will ask an inspiring guest 3 questions about their careers, their lives, and how they’re making change possible, all in under 10 minutes. On our inaugural show, Kristy Schafer, VP Americas, Permutive…
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