Posts by Holly Homewood
Mail Metro Media’s data advantage: How harnessing publisher signals drove 20% higher campaign performance with Permutive
The future of advertising has arrived – and it’s built on the power of first-party data, strategic publisher-advertiser collaboration, and AI-powered efficiency that delivers measurable impact.
Read MoreHow Sky is future-proofing its digital marketing strategy on the open web
In a fast-changing digital landscape where third-party cookies are fading and platforms are rethinking how advertisers can connect with audiences, Sky is leading with a bold, forward-thinking strategy.
Read MorePowering publisher growth through data unification: Insights from Immediate’s PRISM Strategy
Welcome to the next chapter in publisher transformation, where data unification powers growth, innovation, and advertiser value.
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