Your first-party data is a lifeline for advertisers
And now you can open their eyes to its value. This means delivering high quality, privacy-safe data at scale – and being ready to collaborate the moment advertisers reach out.
And now you can open their eyes to its value. This means delivering high quality, privacy-safe data at scale – and being ready to collaborate the moment advertisers reach out.
Permutive does. Our Audience Platform safeguards your user data from third-party eyes to safeguard your value as a result.
It allows you to scale and connect to advertisers while protecting user privacy, without surrendering data to tech giants or leaking it into the ecosystem for others to aggregate.
A “cohort” is a group of anonymized users who share common characteristics. We pioneered their use for audience targeting – our edge technology categorizes users into publisher-defined cohorts instantly, on-device. With no user IDs in the cloud, personal information is never exposed, and your data remains yours.
Permutive has always been a safe foundation for publisher growth. We revolutionized the Data Management Platform with our privacy-first edge infrastructure and dedicated a team of Customer Success experts to help publishers like you win with first-party data, from day one.